From past to present
A pioneering beginning
In 1988, a small German company called 1&1 took over marketing
activities for BTX, the troubled online service run by T-Com
(a sister company of T-Mobile). The fledgling corporation 1&1
decided to try something innovative – a future trademark of
the company – and launched the first major advertising campaign
for an online service. The ads took the complex new technology
and made it appealing and easy to understand. Interest soared and
because of 1&1, BTX became the market leader under its new
name – T-Online.
Developing an industry
1&1 had established itself as a groundbreaking marketing
company, but it also provided content for T-Online as well as
working in the development of new technologies and
services. Alongside others, 1&1 defined the new KIT
standard ("core software for intelligent
terminals"). KIT introduced a user interface that appealed
to a very broad user base. Then 1&1 developed the
first telecom decoder - or browser as it was called later -
With the growth of the PC, there was also an increased need
for user support. Therefore, in 1992 1&1 launched its
new Customer Care Division, with IBM coming in as the first
key account. Then, in a step which solidified its position as a
technology marketing authority, 1&1 used its knowledge
to establish an Internet-based media network in order to tap
the new marketing opportunities of the web.
An initial public offering
March 23, 1998 witnessed a milestone.
1&1's parent company,
United Internet, became one of the first
web companies to go public. IPO proceeds of around $60
million were used to finance further growth and develop
1&1 into a group of Internet companies. By buying into the
highly respected internet provider Schlund+Partner in 1998,
1&1 brought their unique marketing talent and abundant
technological experience together with one of Europe's
most powerful and secure data centers.
Providing our own services
Later that year, 1&1 expanded its range of products by
introducing Puretec, Europe’s first affordable
and reliable web hosting product for customers on a
budget. With satisfied users and cutting-edge technology,
1&1 grew rapidly, acquiring the e-mail service GMX, which
soon became a leading provider of e-mail and messaging services
with more than 15 million accounts. Next came successful
domain name registration and the development of a
top-of-the-line and extremely secure Data Center. 1&1
eShops – our e-commerce suites - were introduced during 2000,
and 1&1’s comprehensive range of dedicated server packages debuted in
In 2002, 1&1 achieved recognized European market leadership through Puretec's successor - 1&1 Web Hosting.
In June 2000, 1&1 began the international expansion of its
thriving web hosting business. The U.K. office was opened in
Slough, near London, with a fully localized operation
including sales, service and support. Soon after, 1&1
acquired shares in the global domain name registrar,
Afilias. ICANN, (Internet Corporation for Assigned Names and
Numbers) gave Afilias the license for the first major top
level domain since the mid 1980s. This was .info.
In autumn 2003, 1&1 started to serve customers
directly in the U.S. As part of the grand opening promotion
on our new portal 1and1.com, we again made a bold move and invited users
in the U.S. to explore the potential of 1&1
services free of charge for 3 full years. January 2004 saw the
launch of our full line of products and services. From domains and hosting
to dedicated servers and eShops, 1&1 offers something for everyone.
After the roll-out of the full range of hosting products in the U.S. in June 2004
an extension of the 24/7-customer service for America took place. The support location
was set up in Cebu, Philippines. For that purpose 1&1 Internet Inc. Philippines was
founded in December 2005. In November 2004, Europe's leading web host also reached a place
among the ten leading companies in the U.S. market.
In May 2006, the United Internet AG acquired British internet provider Fasthosts Internet
Ltd. This made 1&1 and Fasthosts the undisputed number one in the British hosting
market. However, both companies retained their separate market performances.
Due to continued strong customer growth in the U.S. by January 2007, the American
subsidiary 1&1 Internet Inc. started to operate its own high-performance- data
center near Kansas City. Covering an area of over 5,000 m², it offers space for more
than 40,000 servers.
On 20 August 2007 the subsidiary 1&1 Internet España SLU started the distribution
of webhosting-products in Madrid, Spain.
On 1 December 2007 1&1 is was the first large web host to switch all European data
centers to green electricity. The supply now comes from renewable sources like wind,
hydropower and solar energy. This helps to save 30,000 tons of CO² per year - in addition
to savings through optimized hardware and software.
In March 2010, 1&1 and the ZOHO Corporation announce a strategic partnership for
developing and deploying cloud applications. In June 1&1 launches the 1&1
Online Office, a complete office suite, completely running in the browser.
On 27 August 2010 1&1 entered the Polish market with the newly established
subsidiary 1&1 Internet Sp. z.o.o., headquartered in Warsaw.
Since March 2011, the 1&1 hosting products are also available in Canada. At the
same time, the 1&1 subsidiary InternetX started operations in Argentina.
In May 2012 1&1 starts selling webhosting products on the Italian market.
In 2013 1&1 celebrates 25th anniversary and starts selling webhosting products on the Mexican market.