A catchy and distinctive web address is the key to success for your homepage. It is the first impression your visitors receive and plays a substantial role in forming the identity of an online-business. Compared to a simple IP-adress which identifies everyone present in the Internet, a personal domain has a great advantage. It remains where it is, even if you change the server. To make your website reachable, you have to register the domain with your Internet provider first. With 1&1, you can check if your preferred web address is available and register it with a few clicks. Choose your favorites out of many different top-level-domains (domain endings) and register as many as you need.
To make your website reachable for your customers, you need to register your domain first. As an Internet provider, 1&1 offers a quick check to find out if your favorite URL is still available. After confirmation of availability, you can immediately continue the registration online. The next steps are taken by your Internet provider. 1&1 will communicate with the registry that is responsible for the top level domain (TLD) you have chosen. The registry is a domain register that archives all domains with a particular TLD. The responsible registry for .us ending e.g. is NEUSTAR, for .com it is ICANN. 1&1 makes it easy for you to register domain names. All formalities with registration will be managed by 1&1. You just have to choose your favorite domain and one or more TLDs.
More domains for more success
Anyone who uses his or her website for business purposes should think about registering more than just one domain. It makes sense to register domains with abbreviations and wrong typed names, because your customers will be directed to your homepage even if they don't type in the correct name. If your business operates in different countries, it is especially important to register TLDs with different nationalities for your URL. Registering your domain with 1&1 is easy and can be completed with only a few clicks. All the particulars are managed by 1&1. If you already have your own domain and just want to switch providers, you can do that online in just a few minutes. You only have to provide your authorization – the rest is done by 1&1. You don't have to be concerned about canceling your previous contract or about the terms of your domain registration.
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