Filled shopping carts, empty stock-
with a 1&1 Online Store.

Utilizing contemporary marketing platforms to sell any type of product worldwide, your online store
is already prepared for a successful eCommerce future.

Sell what your customers want

Whether it's eBooks, music, software downloads, t-shirts, guitars or dragon statues, you can sell any kind of product with a 1&1 Online Store.


Custom Products

Let your customers' creativity run wild- with a 1&1 Online Store they can customize gift items and other merchandise.


Provide product tips for your customers

With the cross-selling function of the 1&1 Online Store, you can suggest complementary products to your customers. Increase the interest in continuing to browse your online store and adding additional products to the shopping cart.


The voice of your customers

There are many possibilities in your online store that allow customers to share information with you and each other. Use product reviews and have customers share their experiences, helping to drive additional sales to prospective buyers. Or create a discussion forum for visitors to interact with one another.

New functionality for your 1&1 Online Store


Managing spreadsheets, enduring long synchronizations, and manual data transfer are things of the past. With 1&1’s integration with OneSaas, all of your business apps can interact with each other, share data, and make it easier to run your business. Exclusively with 1&1, OneSaas will integrate one accounting app of your choice with your online store for free!

More information

International payments and shipping

With your 1&1 Online Store, you're ready for the world, with major payment and delivery methods available for domestic and international use.


Sell Worldwide

A 1&1 Online Store is also optimally prepared for selling internationally: in your store settings, you can define different language displays and currencies for your audience. A total of 15 languages and many currencies are currently available!

Learn More


Secure choices for your customers

The most popular payment methods are already available in your online store. Payment on account, payment in advance and with a few clicks you can integrate credit cards and PayPal. Ensure that your customers have the freedom of choice.


Keep your logistics under control

Your 1&1 Online Store can easily integrate various shipping and logistics partners. Decide in your store settings which shipping services to use for your merchandise, and in a click you'll have full functionality. From postal calculation to tracking, everything is included to offer your customers the best service.


Sell products online

  • 1. How to sell online with 1&1

    1&1 offer various packages with a variety of tools to help you ensure success for your eCommerce business. These packages can provide you with the optimum tools and extensions to allow you to sell your products online easily and in great quantity. 1&1 packages will help you enlarge your customer base and create higher revenue when you sell your products online.

    Perhaps the most valuable thing that our packages offer is the integration of your products with eCommerce businesses across the web. Our Basic, Plus and Unlimited packages all allow you to connect your site with other online retail platforms so to optimize your sales and relieve you of the need to create separate accounts for each site. Our packages are able to import the images and content from your eCommerce site to that of other sites, so to boost your customer base and help you sell online. These online retail platforms include Kelkoo (the leading products portal in Europe), Amazon, eBay and (a subsidiary site of eBay), and Google Shopping (the search engine’s product wing). These sites are in contact with hundreds of product sources as well as thousands of customers. Being connected to these sites will instantly place your eCommerce business in contact with a mass of potential customers, greatly enhance your presentation and reputation on the net, and, most importantly, help you sell online.

  • 2. How can 1&1 help me start my eCommerce business?

    Selling products online can be made quick and easy with the packages from 1&1. By simply entering your relevant merchant information, images and text content into one of our site templates you can be selling products online in no time at all. 1&1 packages also allow you to cross-sell the products on your eCommerce site. Packages from 1&1 will not only help you upload the information and site content in a quick and easy fashion, but also process the data and generate headers and newsletters. If you are already selling products online you can easily transfer the data from your old eCommerce site to your new 1&1 site. This will be much easier than having to re-enter all the information, risking confusion and the potential for mistakes to be made in the process. The shipping procedure will be incorporated into your eCommerce site, so all you will need to do is pack up the purchased products, print the packing label and send it off. With our packages you will soon be selling products online and seeing your eCommerce business grow.

  • 3. How can 1&1 ensure a good payment process when I sell products online?

    The 1&1 packages allow you to offer your customers multiple methods of payment. The more payment options you offer customers, the more likely it is for you to sell products and provide your customers with a pleasant shopping experience. With our Plus and Unlimited packages additional charges or discounts can be implemented at payment allowing optimum ease and clarity for your customer throughout the paying process.

    In addition to this, all our packages include the Avalara tool, offering AvaTax real tax calculation applicable to the US market. To help you sell online and guarantee fast and secure transactions, all our packages also enable the use of PayPal, the leading worldwide online payment service. PayPal also provides clear steps to help customers through the payment process. 1&1’s Basic, Plus, and Unlimited packages offer the use of PayPalPro and PayPalExpress, easing and speeding up the payment process for customers. 1&1’s Basic, Plus and Unlimited packages also offer the use of which can process and accept credit card payments, and Skrill which is one of the biggest online European payment services, operating in 200 countries with 100 000 eCommerce businesses. Also incorporated into these packages is the compensation platform Saferpay, WorldPay, allowing for telephone and fax payment, and Ogone, currently ensuring tax security for 42 000 companies in over 70 countries.

  • 4. How can 1&1 ensure visitors to my eCommerce business a pleasant shopping experience?

    All our packages can integrate a search bar tool into your site to help your eCommerce business sell products online. Auto-suggest can be incorporated into this tool, helping customers quickly locate the product they are looking for, while at the same time suggesting others they may be interested in purchasing. In addition to this, our Basic, Plus and Unlimited packages offer After Search Navigation, enabling customers to search within certain parameters such as price or category. Our Plus and Unlimited packages offer further filtering, allowing customers to narrow their search according to product attributes such as size, color and material.

    To help you sell online, our Basic, Plus and Unlimited packages offer the manual cross-selling tool which automatically presents the customer with additional products to supplement that which they are considering or have already bought. Our Plus and Unlimited packages offer automatic cross-selling which recommends products to the customer that are not necessarily directly related. These recommendations are generated from the sales statistics, for example, Customers who bought x have also bought y. Ensuring that visitors to your eCommerce business experience a pleasant and hassle-free shopping experience will help you sell products online to an even greater extent in the future.