E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

ownCloud vs. Nextcloud: comparing cloud storage services

Those who want to make use of an online storage service, while still retaining full control over their data, can do this by hosting their own cloud storage server. Two solutions that can be used on almost any server and web space are ownCloud and Nextcloud. This article explores the similarities and differences between them.   

Arduino vs. Raspberry Pi: a comparison of the microcontroller and single-board computer

DIY projects such as timers, remote controls, robots, and drones are becoming ever more popular. Knowledge of such things as electronics and programming, though, is fading into the background – thanks to ready-to-use, affordable components such as Arduino boards and minicomputers like Raspberry Pi. They allow for novices and amateur hobby craftsmen to obtain their own results quickly without [...]   

URL: definition and areas of application

The Uniform Resource Locator (short: URL) is one of the basic standard tools of the internet. URLs make it easy to uniquely identify resources on the internet and find their location. Internet users use webpage URLs to surf the web, follow hyperlinks or download files. The concept is based on a human tangible syntax that is automatically read out and interpreted by machines.   

Source code: What exactly is it?

Programs and websites are based on comprehensive documents without which nothing would work: the source code. In this code, programmers and web designers determine how their application should function. So that you, too, can understand what exactly a source code is, we explain simply and clearly how it’s structured. Find out more about programming languages, compilers, and the framework of a [...]   

Docker: Orchestration of multi-container apps with Swarm and Compose

The container platform Docker offers native functions for the orchestration of containers in physical or virtual clusters. Docker also offers a tool for the deployment of multi-container apps with Compose. Thanks to the native swarm mode, you can scale complex applications by yourself on any number of Docker hosts. We show you how that works and offer comprehensive help in our tutorial for Docker [...]   

"Error establishing a database connection": an explanation of the WordPress database error

"Error establishing a database connection": this WordPress database error can drive website operators and internet users mad! What do you do when your WordPress site displays this error message? We explain how to locate the error and which steps you need to take to fix it. Our instructions will help you to understand why this error occurs and what you have to do in order to make your website work [...]   

HATEOAS: what does the acronym mean?

REST (Representational State Transfer) plays an important role in the development of modern web applications. Part of the concept, which distinguishes itself from comparable solutions due to its demand for a universal interface, is an internal application structure that follows the HATEOAS approach. This article reveals what’s behind this acronym and why exactly HATEOAS is so important for REST.   

What is a hyperlink?

Hyperlinks, links from one website to another, are one of the basic elements of the world wide web – the world’s most popular and widely used hypertext system. Hyperlinks are primarily used to navigate the net. But search engine providers use a network of cross-referencing links to determine who links to whom. Hyperlinks are interpreted as recommendations. If a trustworthy website links to another [...]   

Information architecture – the backbone of every website

The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorizes page content in a sensible way and structures it efficiently facilitates both daily work on the page and later expansion of the website. As a basic framework of the website, information architecture is an important factor in [...]   

Live chat support software – the best solutions

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you [...]