Tiny island, massive domain: why millions of domains are being registered in the Pacific

How does a small, secluded island state in the South Pacific become responsible for the second most popular top-level domain ending on the World Wide Web? The Pacific island Tokelau may only have 1,400 inhabitants in its 10 km² of tropical paradise, but it’s responsible for 31 million registered domains – the highest of any country-specific domain ending. So how did the .tk TLD become so popular? And why are countries like the USA, Canada, and the UK lagging so far behind the tiny South Pacific state? [...]  

The AdWords Quality Score: factors and effects

Google is the most popular search engine in the world and a highly effective advertising platform. One reason is how well Google carries out quality evaluations for each ad in its network. In order to present users with the advertising that’s most relevant to them, the AdWords Quality Score was created on a keyword level. But what exactly is this Quality Score? [...]  

Chatbots in online marketing

Mobile advertising, Facebook marketing, and marketing automation: marketers are making their way even closer to the user, trying to understand them so they can show them advertisements tailored to their needs and reach them over the most appropriate channel. Only a few have actually been successful on one level of online communication: private Facebook and WhatsApp chat. This should soon change. The goal is for chatbots to automate messaging and become lucrative marketing tools for companies. [...]  

Web app of the week: Can I Stream.It

Nowadays, there’s an online search engine for practically every kind of product and service imaginable, whether it’s the nearest shopping mall, the best restaurants in town, or the perfect video stream. In order to find and compare legal streaming services and find the best selection of videos, films and series on offer, it’s worth checking out our web app of the week, CanIStream.It. [...]  

YouTube SEO: ranking factors and optimization tips

There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimized – increasing your ranking and helping you gain viewers. [...]