How does content curation work?

“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural activities (museums, exhibitions, etc). But how does content curation work and for whom is it useful? [...]  

Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.

Link your online project with your social media presence and enable cross-site interactions with the help of social plugins. By enabling like, share, and comment functions, website owners can increase the outreach of text posts, images, and videos exponentially, thanks to the ever-growing social media user base. Implementing social media plugins into your website can help you transform visitors into ambassadors for your brands, goods, or services. In this article, we provide an overview of the share functions from the most popular social networking sites. Find out what options are available and how to implement them quickly and easily in your online project. [...]  

What is a root server? Definition and mechanics

When you call up a website, the entered domain first needs to be turned into an IP address and read out from the browser so that the page can finally appear in the browser. This process is known as name resolution. Here, the root name server or (DNS) root server in the domain name system plays a key role. But what is a root server? And what exactly goes on when they receive requests for translating a domain name into an IP address? [...]  

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender marketing has become a central aspect of the image of many businesses. But how should we understand the term, ‘gender marketing’ and how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using gender marketing in your promotion strategy. [...]  

Data warehouse systems: get success with big data analysis

More and more businesses are adopting dispositive data with the aim of making strategic decisions shaped by reports, prognoses, and patterns. The database is usually supplied by an information system that functions as a central data repository, separate from a data operating system. This is known as a data warehouse, or a DWH for short. A data warehouse is a modularly built system made up of various tools for data entry, data processing, and data retention. Our digital guide offers an insight into the structure of a typical DWH architecture, introduces you to commercial suppliers of established data warehouse systems, as well as showing you some open source alternatives. [...]  

Docker tutorial: Installation and operation of the container platform

The open source container platform Docker is quite exciting to the open source community. As an alternative to hardware virtualization based on virtual machines, Docker has made the use of software containers acceptable outside of the Linux universe. In our tutorial for beginners, we break down the Docker trend from the ground up. With these clear, step-by-step instructions, learn how to install Docker, what the deal is with its images, and how to download these images from the Docker hub and run them locally as containers. [...]  

Nonprofit marketing: marketing for a good cause

Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own nonprofit marketing scheme successful. [...]  

The 10 most common WordPress problems and their solutions

WordPress errors force website operators and visitors to recreate their content. Many people are familiar with the situation in which they want to visit a website, but instead WordPress only displays a white page. Luckily, there is a suitable solution for every typical WordPress error. You don’t need to be a professional to fix the most common WordPress problems. This 1&1 guide helps you quickly get your WordPress website back in working condition. [...]  

EU-US Privacy Shield: What the replacement for Safe Harbor means for us

What is the Privacy Shield? The Safe Harbor Agreement’s successor raises questions for many stakeholders in the EU. Even if clear rules for data storage have been assured, there are still countless exceptions. However, the provisions for data storage are particularly important for online companies. This text provides an overview of the EU-US Privacy Shield agreement, which aims to establish legal frameworks for data transfer between the EU and U.S. [...]  

Ubuntu FTP server: How the setup functions

For the past 30 years, the file transfer protocol (FTP) has supported computer users with the transfer of data in TCP/IP networks. FTP servers enabled not only the upload but also the download of files, in which each access is controlled via a separate connection. In this Ubuntu FTP server tutorial, you’ll learn how to install, configure, and run your own server under the Linux distribution. [...]