E-mail

Write the perfect e-mail: tips for business mails

Do you want to write a professional mail but are not sure of the business e-mail format? Are you worried about making embarrassing mistakes? First, you must learn how to format a professional e-mail, to ensure that your message is received well. What should the greeting be? What is the perfect e-mail structure? How can you avoid that the subject line leads to your e-mail being disregarded? Here you can read about how to write such an e-mail as well as find a helpful business mail example. [...]  

Using MailChimp in WordPress: how it works

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form. [...]  

E-mail etiquette: tips for good internet communication

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered. [...]  

Collaboration tools: the best apps for better productivity

The bigger your business, the more difficult it is to manage all the different teams and projects. It’s especially difficult if not all employees are located in the same place – this is when planning resources and communicating quickly becomes a gigantic task. Collaboration tools, however, can be used to optimize a team’s work in the long term. [...]  

Successful e-mail campaigns

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them. [...]  

Two factor authentication: How to protect your accounts

Poorly secured accounts on the web have repeatedly led thousands of people to become victims of hacking or phishing attacks and lose control of their accounts. With a two factor authentication, accounts can effectively be protected against such cases. Because more than just a password is required for log-in, internet criminals can’t do much with the spied credentials. Here, we explain how two factor authentication works, and which methods exist for securing your accounts. [...]  

Newsletter subject line: how to make customers curious

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions. [...]  

Overview of six of the best free e-mail providers

Everyday around the globe over two billion e-mails are sent; the majority of which are sent free of charge. The quality and quantity of features offered by free e-mail providers is forever improving – ever increasing amounts of storage space, greater levels of security, and more modern user interfaces are all being made available free of charge. But the list of possible providers is long and in many ways unclear. There are so many factors and options that make the choice difficult for potential users. Our article gives an insightful overview of six of the best free e-mail providers out there. [...]  

The best alternatives to MailChimp: a comparison of e-mail marketing tools

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives. These competitors provide interesting opportunities for experts as well as beginners, and prices range from free to up to over $5,000 per month. So that you don’t lose sight of things, we’ll introduce the top 5 MailChimp alternatives. [...]  

Personal e-mail domains: professional communication on the web

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps. [...]  

1&1 E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to communicate for business or personal reasons, e-mails have practically replaced traditional letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the 1&1 Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security requirements to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more experienced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide readership, from hobbyists and novices to IT and e-mail marketing professionals. Owners of small and medium-sized companies can also benefit from articles that provide information on how to create business e-mails and build successful e-mail marketing campaigns. The e-mail guide takes into consideration that readers have different levels of IT knowledge; as well as introductory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail encryption with PGP’ or ‘Creating individual newsletter templates’.

The E-mail Guide’s structure and topics

In 1&1’s Digital Guide, the E-mail Guide offers three different subcategories. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ subcategory mainly deals with e-mail encryption and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the corresponding software. In our guide, we provide detailed information on everything to do with e-mails, presented to you in a clear and understandable way.