How to create the perfect out of office message

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want...

Overview of six of the best free e-mail providers

Everyday around the globe over two billion e-mails are sent; the majority of which are sent free of charge. The quality and quantity of features offered by free e-mail providers is forever improving – ever increasing amounts of storage space, greater levels of security, and more modern user interfaces are all being made available free of charge. But the list of possible providers is long and in...

Personal e-mail domains: professional communication on the web

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

Protecting your email address: how to prevent spam

Spam robots, so-called harvesters, consistently search the internet for email addresses that can be used for unlawful advertising, phishing emails, and spreading viruses, worms, and Trojans. You’re recommended to have your contact details on your website, but how do you stop them from being misused? This article gives you advice on how to protect your email address.

E-Mail marketing basics: the double opt in process

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. This is technically allowed in the US, but only until the recipient explicitly opts out. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double...

More security online: sign e-mails with a digital signature

Spam e-mails may be annoying, but they’re mostly harmless. What’s more problematic is phishing – a technique whereby fraudsters try to con you by posing as trustworthy sender addresses in an attempt to get hold of sensitive data. These messages appear genuine too, because without a digital signature, it’s very easy to assume a trusted identity online. In order to protect customers and their own...

Click rate & opening rate – newsletter KPIs in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Analyze and optimize e-mail newsletters with tracking

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on...

Has my e-mail been hacked? How to find out!

Large-scale hacker attacks constantly make their way into the news, which then causes panic among users. Hackers exploit e-mail addresses and passwords by using them for criminal purposes. Victims often don’t even realize that their data has been stolen. We introduce three tools to help you check whether your e-mail has been hacked.

Office 365 for Businesses: The MS Office 365 suite - part two

Office 365 is more than just the successor of Microsoft Office 2013. The Office 365 plans and subscription that you choose should be carefully thought-out; for an overview, read the first part of our Office series. This second part examines the SME plans: Office 365 Business, Office 365 Business Essentials, and Office 365 Business Premium, to help small and medium-sized enterprises decide on the...

Office 365 pricing: Office 365 – part three

Microsoft offers the popular cloud-based Office suite as a subscription. In addition to popular applications such as Word, Excel, PowerPoint, Publisher, Outlook, and Access, Office 365 also includes online services, such as OneDrive cloud storage and SharePoint’s content management system. We provide you with an overview of the software’s main user plans for private users and business customers,...