The features listed here illustrate why Magento software is so popular, although they also expose just how complex the open source program is. While experienced CMS users often express delight in Magento’s diversity, beginners might initially experience difficulties; this is a common problem, as free software often places functionality as a top priority, while usability, though not unimportant, comes in second place. Magento is therefore an out-of-the-box CMS – as long as users already have knowledge of comparable systems, and take time to get to know the program. Only by investing time in understanding the program can users gradually learn how to use the many functions and subsequently how to maintain the Magento online store from day to day. The complexity can also have an impact on the hardware requirements, which is why Magento is among the more expensive pieces of shopping cart software.
However, the popular program also offers a great number of advantages, especially with regard to user comfort; a central administrator panel makes it possible to manage several web stores at once and distribute individual user roles and rights. Magento’s features also enable users to put their customers first at all times; for example, the platform provides users with detailed reports about their turnover, product reviews, most viewed or sold products, use of promotion codes, and much more. Additionally, the open source software supports users in processing orders. The program gives users an easy way to check and edit incoming orders, create and print invoices, as well as set up automatic e-mail messages for orders.