Deepfakes: the next generation of counterfeits

Thanks to deepfakes, the internet is experiencing a new generation of counterfeits: they enable realistic video manipulation with little effort...

Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year....

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with the college football team: if you’re not using WhatsApp, you run the risk of...

30 Excel shortcuts to speed up your work

Excel shortcuts enable you to carry out your work a lot faster, but you first have to learn them. We present you with 30 useful Excel key combinations that faciliate your daily work. From navigation, to inserting cells, to calculating totals. If there isn’t already a shortcut for a function you regularly use, you can easily create your own Excel shortcuts.

Crowdfunding

Crowdfunding is a way of raising funds for a project using an online campaign. It’s a popular way of financing, especially for private individuals and startups. Usually private individuals are addressed directly. Four main crowdfunding models have been established, which differ depending on the rewards you promise your donors in return. In our article, you will also learn about what makes a good...

Webinar: definition, basics, and possible uses

The internet and World Wide Web have brought humanity closer together – it has never been easier to share information, experiences, and memories than it is today. More and more often, the web also serves as a platform for further education. So-called webinars - i.e. online seminars – are replacing classic face-to-face lectures. Companies and teachers now communicate knowledge online instead of in...

Facebook lead ads: gain valuable data, and new customers!

Whether contact data for more newsletter registrations or demographic information for individual customers: with the Facebook lead ads format, you will be able to collect valuable user information. The trick: based on the user profile, Facebook automatically completes a question form so that impatient users do not have to enter the data manually. Interested parties only need two clicks to...

Splitting the bill: the best apps for sharing the cost

Whether it’s splitting the bill at the restaurant, keeping track of a household budget, or keeping a tab on vacation with friends: bill splitting apps help you share costs, calculate expenses, manage invoices, and pay off debts. They can also help facilitate financial cooperation. In the meantime, there are a number of tools that you can install for free. Here is a guide to the best apps for...

Google Tag Manager: the hub for your tracking and testing snippets

Tools for recording and analyzing user behavior are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of everything? The Google Tag Manager offers the perfect answer. Here you will learn how the tool created by the search engine giant works and how you can make best use...

Deepfakes: the next generation of counterfeits

Thanks to deepfakes, the internet is experiencing a new generation of counterfeits: they enable realistic video manipulation with little effort involved. This is due to pioneering technology. Machine learning and neural networks are able to portray people in situations that they’ve never actually been in e.g. in porn. This is how deepfakes on Reddit became so popular. In the future, these...

Snackable content – bite-sized web content

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

The most popular hashtags: extend your reach

Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...