You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...
What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...
The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...
E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...
To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.
Whether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we will show you which tools you can use to create explainer videos yourself.
If you want to listen to music from your computer, or organize your digital music collection, iTunes is the most popular choice of tool. However, even iTunes has its weaknesses, and that is why we are providing a list of good alternatives. These media players specialize in different features and address different user groups. So, what are the good iTunes alternatives and what distinguishes them?...
Despite slipping under the radar for many internet users, video streaming platform, Twitch, has quietly established itself as a new form of online entertainment, enjoyed by millions of people around the world. Using this platform, people can watch each other play video games, chat to other players, and celebrate the celebrities of a scene that many don’t even know exists. So, what is Twitch? In...
Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are...
You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...
Brand ambassadors are often the face of a company on social networks like Facebook or Instagram, company blog posts, at fairs, conferences, and other such events. They give a brand a friendly face. These days, brand ambassadors operate in a field, which, in this era of web 2.0, is getting a whole new lease of life: authentic influencers and standard employees are replacing famous celebrities as...
Microsoft Paint is a classic among graphics programs. However, the software, which is standard on all Windows systems since Windows 95, has long since been surpassed by other software. That’s why Microsoft will not be developing the program any longer. Find out which free paint alternatives are available in this comprehensive review.
