Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Setting up an online store: tips for creating your business

A business plan is an essential tool for every entrepreneur seeking to kick off a budding project. This not only applies to brick-and-mortar companies, but also to web stores. This is where entrepreneurs can really get to the heart of their business concept, outlining all the crucial elements: from marketing strategies to the company’s staff structure. Providing a projection of the company’s...

Online marketing basics: conversion rate optimization tips

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Conversion rate optimization (CRO) analyzes websites and order processes and helps identify weak spots throughout the...

Good customer service ensures long term success

Acquiring new customers is an important matter for every online store owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your store. How can you make use of resources to help extend the customer lifecycle?

Successful e-commerce business: 8 tips for online store marketing

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...

Product photography: taking your own professional photos

One advantage brick-and-mortar retailers have over their e-commerce counterparts is that customers are able to experience products with all of their senses before they’re purchased. Online shopping, on the other hand, only provides potential customers with descriptions and product photos. What follows is that high-quality photos are all the more important for online shops. Find out how to create...

Setting up an online store: the basics

If you’re planning to set up an online store, you have a lot to consider. Amongst other things, your checklist will include applying for a business license, developing a concept, and calculating your finances. But don’t despair! A host of webstore programs and optimization functions are on hand to help you succeed.

Online payment methods in e-commerce

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

Product photography: the best tips for store owners

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...

How e-commerce conquered America

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?