Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what [...]
What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender marketing has become a central aspect of the image of many businesses. But how should we understand the term, ‘gender marketing’ and how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using [...]
Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own [...]
For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimizes the administrative effort needed for interactive websites. We present the most common types of [...]
Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful [...]
Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.
Excel, the spreadsheet software from Microsoft, has been one of the most popular solutions for years when it comes to handling the ever-increasing flow of data. Simple, well-structured tables, meaningful diagrams, or complete budgets can easily be created. For daily office life, many companies can hardly imagine functioning without the Office application. But the more complex the project is, the [...]
How do you write a white paper? And what actually is white paper marketing? The term white paper can often create confusion as it is not clearly defined. This article gives you an overview of what types of white paper documents there are, as well as useful tips on how to create a white paper.
What is affinity marketing? This form of online marketing is relevant to all of us, whether we want it to be or not. The techniques of affinity-based advertising are particularly successful in e-commerce. This article defines the term affinity marketing, and provides information about the methods and relevance of this marketing technique.
Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.