Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Lead management: Lead routing – part five

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

VLC alternatives: which media player is right for you?

VLC is the most popular program when it comes to playing music and videos. The tool opens almost every file and is installed on most computers. But what are the alternatives to VLC, and are they worth it? Our guide will help you find the right program for your needs if you’re looking for more than a simple media player.

Lead management: Lead scoring – part four

All leads aren’t the same, which each marketer will realize sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorized. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorize and prioritize all leads so that you can invest your time...

Dialogue marketing – finding success through interactive customer relationships

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques,...

Lead management: Lead generation with social media – part six

Social media platforms such as Facebook, Twitter, and LinkedIn are becoming increasingly important in everyday life. These social networks aren’t solely being used for sharing personal content, opinions, images, and messages with friends and relatives, but are increasingly being used as an important source of information and news. Social media platforms are an integral part of personal...

Lead management: Lead nurturing – part three

Was your lead generation campaign a hit? Congratulations! You achieved your goal of getting potential customers interested and made the first important step in the lead management process: establishing contact. Sending this contact immediately to the sales department would be a big mistake, since most potential customers wouldn’t be ready to discuss specific offers at this stage. This is when lead...

SoundCloud alternatives for musicians and producers

SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special...

Everything you need to know about e-books – part three: e-book formats

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.

Microsoft excel alternatives: 5 premium free-of-charge applications

For many companies, spreadsheets are a part of day-to-day business: whether to compare costs, create diagrams, or plan financing and revenue streams, most tend to gravitate towards Microsoft Excel for their calculations. But is there any way around having to pay for this expensive product? We’ll show you 5 of the best alternatives to Microsoft Excel here.

What is natural language processing?

The language errors and mistranslations on Google Translate might often be good for a funny anecdote, but behind this slightly error-prone translation tool lies one of the most complex computer technologies ever developed. Natural language processing may still be in a relatively primitive stage, but its complex technology already enables computers to translate from one language into another, carry...