Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year....

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with the college football team: if you’re not using WhatsApp, you run the risk of...

Brand ambassadors and their importance in online marketing

Brand ambassadors are often the face of a company on social networks like Facebook or Instagram, company blog posts, at fairs, conferences, and other such events. They give a brand a friendly face. These days, brand ambassadors operate in a field, which, in this era of web 2.0, is getting a whole new lease of life: authentic influencers and standard employees are replacing famous celebrities as...

An Overview of the Best Paint Alternatives

Microsoft Paint is a classic among graphics programs. However, the software, which is standard on all Windows systems since Windows 95, has long since been surpassed by other software. That’s why Microsoft will not be developing the program any longer. Find out which free paint alternatives are available in this comprehensive review.

Referral spam: attack patterns and countermeasures

Do you find that lots of the traffic that arrives on your site comes from suspicious sources? There’s no need to worry since website operators encounter inconsistencies in reports from analysis tools (such as Google Analytics, Piwik, or etracker). The reason: referral spam falsifies visitor statistics. Learn how hackers can manipulate referrer information and traffic data, as well as which...

LinkedIn ads: Marketing geared toward the target group

LinkedIn is the first port of call for global B2B marketing. Contrary to Facebook, Instagram, or Pinterest, you can reach the community in your business network on a professional level instead of through funny videos. LinkedIn ads give you multiple formats to choose from to address your target group. From content marketing to classic banner advertisements: We explain what the various options are...

Bing ads: tutorial for the Microsoft search engine

When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful.

Interactive content: basics, tips, and tools

Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

The best smart speakers: Google Home vs Amazon Echo

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers.

Testing-Tools: The best applications for A/B testing

Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing...

Content marketing in B2B: strategies, opportunities, and challenges

Content marketing has arrived in the B2B sector. However, a successful B2B content marketing strategy differs fundamentally from those used by B2C companies. The target group is demanding, potential customers are most likely specialists in their field of expertise, and they make their decisions based on facts, figures, and pragmatic principles. This poses very specific challenges for B2B content...

Startup funding: tips on corporate financing and promotion

If you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup centers, and other investors. Long-term subsidies that last two or more years are not a rarity in the startup industry. Learn...