Website retargeting: hot on the user’s heels

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

Search engine optimization from A to Z

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimization, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.

10 tips for optimizing your SEO content

What distinguishes good SEO content from average website content? Why is it so important to optimize SEO texts on your homepage for search engines? These ten tips on topics such as keyword optimization, duplicate content, and internal links show you how to customize your site content to meet the demands of the modern web search. Don’t forget that a good writer first writes for the reader and then...

The most important Google SEO Tools at a glance

If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyze these parameters and adjust your website accordingly.

Google ranking factors

Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.

Optimize your online store: improve your Google ranking with SEO

With a little search engine optimization (SEO), online retailers can greatly increase their reach —optimizing your online store for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your online store will be listed higher in the Google search results in no time.

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimization (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimization and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

The basics of search engine optimization

Google helps users to find exactly what they are looking for online. Every website owner should optimize their site in order to be placed as high up as possible in the search results. This is beneficial to the reader and customer as well as the search engine itself. Optimizing is not only about content; it also includes structural and technical aspects.