Social media

What are the best alternatives to Facebook?

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But because all our private communication now takes place over these digital channels, we now need to think more about our data protection and privacy settings. Facebook, the kingpin of social media, has been constantly criticized in this regard – so we’ve compiled a list of alternatives to Facebook for users who have had enough. [...]  

Social selling: business relations on the social net

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for recommendations, and seeks advice. Social selling allows you and your company to take on the role of the expert consultant. Find out how it works. [...]  

Microblogging: a new way to blog

Microblogging is a form of blogging that involves publishing short, quick-to-the-point messages. A variety of apps and websites use microblogging and thereby attract millions of users. But what is behind the immense success of microblogging platforms? An introduction to the most popular and widely-used microblogging services and how to use them. [...]  

The most important social media platforms at a glance

Choosing the right channels is the beginning of every social media strategy. In addition to the mandatory Facebook profile, there’s a wide selection of other social media platforms that can help aid in your efforts to further your brand and image. Reaching out to customers and defining target groups are just two of many advantages that these portals can offer. [...]  

Buying followers: is it worth the investment?

Fans, followers and likes – these are the currency of social media. But building an active and loyal following on Facebook, Instagram, etc. isn’t always easy - huge competition means it can be hard to attract people to your page. For that reason, buying followers and likes can seem an enticing option. Unfortunately it’s one which rarely proves to be the key to long-term success. [...]  

Instagram stories vs. Snapchat stories: is Instagram Snapchat’s biggest competition?

When comparing ‘My Story’ by Snapchat with Instagram’s new story feature, several similarities immediately become apparent. With the addition of stories, Instagram has extended its range of functions to include a clone of Snapchat's signature feature. But they didn’t stop there: Instagram has swiped a whole host of features from Snapchat in order to establish itself firmly as the largest competitor to Snapchat. [...]  

How to get Instagram followers – our top tips

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get more Instagram followers? We’ll show you with our collection of Instagram tips. [...]  

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in fan base. Find out more about how influencer marketing offers you the chance to profit from the reputation and reach of a popular online figure. [...]  

The best YouTube alternatives at a glance

YouTube has revolutionized the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive amount. But what are the other alternatives to YouTube and what do they have to offer? Here are the four best YouTube alternatives at a glance. [...]  

The best alternatives to Skype: 13 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market, which are also available free of charge. Some of these programs even boast extra features that can’t be found with the market leader. But which of them are really the best Skype alternatives? [...]