Social media

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in fan base. Find out more about how influencer marketing offers you the chance to profit from the reputation and reach of a popular online figure. [...]  

What are the best alternatives to Facebook?

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But because all our private communication now takes place over these digital channels, we now need to think more about our data protection and privacy settings. Facebook, the kingpin of social media, has been constantly criticized in this regard – so we’ve compiled a list of alternatives to Facebook for users who have had enough. [...]  

The best YouTube alternatives at a glance

YouTube has revolutionized the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive amount. But what are the other alternatives to YouTube and what do they have to offer? Here are the four best YouTube alternatives at a glance. [...]  

The best alternatives to Skype: 13 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market, which are also available free of charge. Some of these programs even boast extra features that can’t be found with the market leader. But which of them are really the best Skype alternatives? [...]  

PR nightmares: when complaints go viral

With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organizations. Dissatisfied consumers target social media channels to put pressure on companies and in a worst-case scenario, this can have an avalanche effect with even the potential to bring the organization to its knees. Dealing with PR nightmares is, therefore, a central theme in crisis communication. [...]  

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with the college football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data with its parent company Facebook, which is turning off its services. So what good WhatsApp alternatives are there to choose from? Here are our top 5. [...]  

The most important social media platforms at a glance

Choosing the right channels is the beginning of every social media strategy. In addition to the mandatory Facebook profile, there’s a wide selection of other social media platforms that can help aid in your efforts to further your brand and image. Reaching out to customers and defining target groups are just two of many advantages that these portals can offer. [...]  

Blogger outreach: securing the right relationships

Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with successful bloggers, you first need to gain their trust. [...]  

How to run a successful company Facebook page

Gone are the days of social networks only serving as private contact between friends. Whether you’re an artist, a party, or a company: social media is the ideal way to communicate with fans, members, or customers. However, many start-ups and self-employed people underestimate the effort that goes into a successful business Facebook page. [...]  

How to get more Twitter followers

The social networking platform, Twitter, has established itself as a social media giant. Public figures, political parties, associations, and businesses all make use of the numerous marketing opportunities this platform offers. Unlike other similar services, Twitter allows direct advertising. Your success mostly depends on your active follower-base which will only grow if you publish informative tweets. [...]