Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve [...]   

What is Twitter? Introduction: Twitter for business – Part 1

Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s [...]   

What is Slack – what can it be used for?

What is Slack? This program with its memorable name is used for internal company communication but what exactly can Slack do? And is it worth switching over to it? We outline some of Slack’s key features so you can decide for yourself whether the new Silicon Valley program might be something for you or your company.   

Micro influencers and what they mean for social media marketing

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro [...]   

Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can therefore use the platform to curate their image and attract new [...]   

Social media tools

In the world of social media marketing, the key to commercial success is a balancing act. A like here, a share there. Getting those Twitter follows is an art: combining regular updates with engaging content that is of interest to your target group. Social media tools can help to break this daunting task into manageable chunks.   

Instagram for businesses, part 2: strategy and planning

Finding success on Instagram — if unknown members of the public can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures. To gain many long-term followers and lots of interactions it takes hard work and [...]   

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with the college football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data [...]   

Snapchat Spectacles: Glasses with a camera function?

Snapchat Spectacles are becoming more and more popular but are also polarizing the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticize the glasses due to the fact that they allow people to be filmed without their knowledge or permission. But just how exactly [...]   

Instagram for business, part 1: What is Instagram?

A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of [...]