Self-learning systems: how does machine learning work?

Artificial intelligence has fascinated us for centuries: Countless books and films about robots and computers that behave like (or not like) humans testify to both the enthusiasm and concern we have for artificial intelligence. But how do machines get so smart? We explain how machine learning works, where it is already being used, and how self-learning systems can revolutionize the world of...

40+ Essential Conversion Optimization Tips for Your Website

If you’re looking for that magical formula that transforms your website into a money-making machine, I’m sad to say there isn’t one – or at least, not one single one that does the trick. It’s more of a combination of techniques that you’ll undoubtedly have to tweak as you go – and then test according to your customer’s online behavior. If you’re looking to better convert your site’s visitors...

Data mining tools for better data analysis

In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.

Referral spam: attack patterns and countermeasures

Do you find that lots of the traffic that arrives on your site comes from suspicious sources? There’s no need to worry since website operators encounter inconsistencies in reports from analysis tools (such as Google Analytics, Piwik, or etracker). The reason: referral spam falsifies visitor statistics. Learn how hackers can manipulate referrer information and traffic data, as well as which...

The best smart speakers: Google Home vs Amazon Echo

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers.

Testing-Tools: The best applications for A/B testing

Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing...

Google Data Studio: setting the scene with your data

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.

Data warehouse systems: get success with big data analysis

More and more businesses are adopting dispositive data with the aim of making strategic decisions shaped by reports, prognoses, and patterns. The database is usually supplied by an information system that functions as a central data repository, separate from a data operating system. This is known as a data warehouse, or a DWH for short. A data warehouse is a modularly built system made up of...

Geo-targeting: the regional optimization of web content and how it works

Geotargeting is a unique way of directly addressing a target group using its geographical information. Many websites and applications used on mobile devices use the device data in order to locate their users. Knowing an individual user’s location allows website owners and app providers to tailor their content and advertising directly to the user in his or her respective region. But geotargeting...

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.