LinkedIn is the first port of call for global B2B marketing. Contrary to Facebook, Instagram, or Pinterest, you can reach the community in your business network on a professional level instead of through funny videos. LinkedIn ads give you multiple formats to choose from to address your target group. From content marketing to classic banner advertisements: We explain what the various options are [...]
When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful.
Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay. [...]
Regular backups are one of the most important factors of IT security. With Linux systems – which are often the backbone of a webserver – you can very efficiently create backup copies with the program tar. What can the archiving program do? We explain to you how tar functions and what its special features are. So that you’re able to create regular backups with tar in the future, we explain step by [...]
Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers.
Bare metal – the latest product on the web hosting market evokes power from its name alone, and not for nothing: servers with this nickname focus on high-performance hardware. With a bare metal server, the user's access extends practically down to the bare metal. Software components based on this product are subject to user control and can be installed and configured according to individual [...]
HTTP is indispensable as a mediator between the browser and web server: Both communicate with each other using the transmission protocol on the application layer by sending various types of messages. With an HTTP request, for example, the browser can request a resource or return its own data to the server. If one of these HTTP methods doesn’t work, error 405 (Method Not Allowed) occurs. But what [...]
We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colors are [...]
Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing [...]
Double is better, especially when it comes to data backups. Backups shouldn’t only contain important files like documents, tables, presentations, or videos. Generate a comprehensive storage image of your entire system with the help of image-based backup tools and completely restore it including configurations in the event of total failure. Find what makes a good image tool and which functions you [...]