DHCP: What’s behind the Dynamic Host Configuration Protocol

If you’re connected to an internet router and power on your computer, it automatically obtains the necessary network parameters, such as the IP address, subnet mask, or DNS server. This is made possible by the Dynamic Host Configuration Protocol (DHCP), which simplifies address assignment when connecting to the internet and makes setting up local networks easy as pie. [...]  

YAML: The standard-compliant basic framework for universal web projects

If you want to develop a new web application, you have the choice between writing your code completely from scratch or relying on frameworks. This code collection contains an application-ready skeleton which you can then adapt to fit your own ideas. The CSS framework YAML, for example, provides a responsive framework structure that’s already optimized for various browsers and devices. [...]  

Zend Framework: the open source architecture simplifies the development of your web application

The Zend Framework provides a professional structure for the development of different web applications. For example, you can program e-commerce as well as content projects and SaaS projects using the PHP script collection, saving you lots of time due to the ready-made components. In our guide, you can find out which features you can implement with the framework and which important role the company, Zend Technologies, plays in the further development of PHP. [...]  

Twitter Ads: Twitter for businesses – part 3

Advertising campaigns on social media need to be well organized. As a huge market in which each social media platform follows its own rules, each also requires its own strategies. On Twitter, you advertise with so-called ‘Twitter Ads’. But what exactly are Twitter ads, and what sort of campaigns does Twitter offer? What does the pricing model for advertising on Twitter look like? How can you launch your own advertising campaign on it? These questions, as well as many more important ones, are answered in this article, the third in our ‘Twitter for businesses’ series. [...]  

The most popular Picasa alternatives at a glance

Ever since Google discontinued the popular photo editing and management software, Picasa, many former users have been looking for good Picasa alternatives. There are numerous programs to choose from that often offer the same, or at least similar, features as the trusted Google tool. Our guide offers a practical overview of the best alternatives to Picasa. [...]  

Twitter Analytics: Twitter for businesses – Part 2

Using Twitter for social media marketing can be very time consuming. To further a company’s ability on Twitter, a business can draw on tools for support. Whether for the publishing of tweets, editorial planning, overall timing, or growing a following, there is a helpful tool for every aspect of Twitter. But an all-around analysis of a Twitter account can also assist your marketing approach. For this reason, Twitter offers the Twitter Analytics tool to all its users to assess the success of Twitter activities and provide information on followers. In turn, this information can help you greatly improve your Twitter activity. [...]  

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve ever created an ad with Facebook, your experience will prove an advantage here. [...]  

What is Twitter? Introduction: Twitter for business – Part 1

Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s the most effective way for small and medium-sized businesses to implement their marketing goals? Find out how to create a successful Twitter business profile in this guide. [...]  

Successful e-mail campaigns

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them. [...]  

Excel macros: How to optimize your work process with the popular spreadsheet programs

Excel, the spreadsheet software from Microsoft, has been one of the most popular solutions for years when it comes to handling the ever-increasing flow of data. Simple, well-structured tables, meaningful diagrams, or complete budgets can easily be created. For daily office life, many companies can hardly imagine functioning without the Office application. But the more complex the project is, the more tedious working with the Windows program can become — unless you make use of the powerful Excel macro function that is. [...]