IPv6: All about the new internet standard

IPv6 is the newest version of the internet protocols, and should overcome the central issues of its predecessors. Included in these issues is the impending shortage of IPv4 addresses as well as the violation of the end-to-end principle by the strict separation of public and private IPs. This article gives an overview of the functions of IPv6 as well as the structure and distribution of address space. [...]  

Apache Hadoop: distributed storage architecture for data quantities

Are you looking to execute complicated computing processes with large amounts of data? This is exactly what the Big Data framework, Hadoop, focuses on. The open source Apache software offers a Java based frame with which various Big Data applications on computer clusters can be parallelized. Hadoop’s modular expandability, which offers users an enormous range of functions, is a particularly advantageous feature of this system. [...]  

Marketing Basics: Native Advertising

Unlike traditional online advertisements, native ads are designed with both their target groups as well as the context in which they are to appear in mind. Native advertising is most commonly implemented within editorial contexts. Here, it’s important for ads to blend in with their natural surroundings as much as possible. And while this type of advertising needs to be labeled as such, it functions best when users aren’t able to immediately distinguish it from organic content. This is due to the fact adding value for the customer, and not promoting the brand nor the product in question, is the top priority. The overall goal is to increase brand recognition through positive user experiences. [...]  

What is gzip? – the compression tool in focus

If you want to optimize your website in terms of performance and usability, you need to know a thing or two about compression. Whether it’s the HTML pages, the embedded media content, or CSS and JavaScript files: Compressing data doesn’t just save valuable web space, but also improves your website’s average loading time. A useful tool is gzip, a compression process, which all current web servers can take advantage of. [...]  

Premiere Pro alternatives: free video editing software

Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there is a surprising amount of excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, social networks, or simply to have a bit of fun, you can read about the best free video editors on offer here. [...]  

The essential meta tags at a glance

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results? [...]  

The most important social media platforms at a glance

Choosing the right channels is the beginning of every social media strategy. In addition to the mandatory Facebook profile, there’s a wide selection of other social media platforms that can help aid in your efforts to further your brand and image. Reaching out to customers and defining target groups are just two of many advantages that these portals can offer. [...]  

Linux vs. Windows: a comparison of the best web-hosting solutions

The duel between Linux and Windows may have an obvious victor on the home computer front, but the battle for server use paints a very different picture: since the beginning, Linux has bested Windows, as usage figures show. But many users remain unconvinced by statistics and rightfully ask the question: what are the actual differences between the two platforms? [...]  

Domain trade: making money off of domains?

Make millions in the domain business? While this prospect may sound exciting, such scenarios only materialize in the rarest of cases. Nevertheless, buying and selling domain names is still often touted as a lucrative business by those looking to get rich quick. The reason for this is simple: the right domains have been known to fetch up to seven or even eight-figure price tags. [...]  

Typography in responsive web design - part 3: technical implementation with CSS

Responsive typography is a much-neglected aspect of responsive web design, but it’s actually surprisingly easy to create a responsive design for both headlines and main text. So what’s the secret? Find out in part three of our series, as we give you a run-down of the implementation of a responsive font and share tips on how to embed CSS commands into your web presence. [...]