E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

HTTP Error “405 Method Not Allowed”: How to solve the problem

HTTP is indispensable as a mediator between the browser and web server: Both communicate with each other using the transmission protocol on the application layer by sending various types of messages. With an HTTP request, for example, the browser can request a resource or return its own data to the server. If one of these HTTP methods doesn’t work, error 405 (Method Not Allowed) occurs. But what [...]   

Branding: how effective are the best-known logos

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colors are [...]   

Testing-Tools: The best applications for A/B testing

Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing [...]   

Image tools: A comparison of the best programs

Double is better, especially when it comes to data backups. Backups shouldn’t only contain important files like documents, tables, presentations, or videos. Generate a comprehensive storage image of your entire system with the help of image-based backup tools and completely restore it including configurations in the event of total failure. Find what makes a good image tool and which functions you [...]   

Container-as-a-Service – CaaS provider comparison

CaaS – Container-as-a-Service – is the latest model in the cloud computing market: users can find suitable platforms for all established infrastructure providers. But what actually is CaaS? And what is the difference between CaaS and other cloud services, like Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS)? Here we introduce hosted container [...]   

Error 401: Unauthorized – No access to the website

You’re surfing around on the internet, but instead of getting the desired content you only receive an error message: annoying or even downright frustrating. Especially if you don’t exactly know what the status is supposed to mean. How are you expected to solve the problem, if you don’t know what’s causing it? This also goes for the error 401. Here we explain what the error means and what you can [...]   

Content marketing in B2B: strategies, opportunities, and challenges

Content marketing has arrived in the B2B sector. However, a successful B2B content marketing strategy differs fundamentally from those used by B2C companies. The target group is demanding, potential customers are most likely specialists in their field of expertise, and they make their decisions based on facts, figures, and pragmatic principles. This poses very specific challenges for B2B content [...]   

Startup funding: tips on corporate financing and promotion

If you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup centers, and other investors. Long-term subsidies that last two or more years are not a rarity in the startup industry. Learn [...]   

The best screenshot tools at a glance

A picture says more than a thousand words – at least sometimes. Instead of having to describe what you see on your monitor or display to others, all you need to do is send a screenshot. Easy-to-use screenshot software or apps let you create, annotate, or highlight an image within seconds and send it to your contacts. We present some screenshot tools that make your daily work easier.   

Using MailChimp in WordPress: how it works

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.