E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Google Data Studio: setting the scene with your data

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.   

LinkedIn for businesses: curate a professional image

LinkedIn is not just another social media site. The business-oriented networking platform offers companies a number of special advantages, which means your LinkedIn marketing strategy and content should be unique. With the focus on building professional relationships, you can reach users in a different way to Facebook or Twitter. LinkedIn is the perfect platform for businesses to recruit and [...]   

Social plugins and privacy: how to use the ‘like’ button legally

For website operators looking to increase their outreach, the advantages of social media buttons are obvious; content can be spread and followers can be generated with just one click of the ‘Tweet’ button, the ‘Like on Facebook’ social plugin, or the ‘Follow on Instagram’ link. These helpful extensions are great tools for expanding an internet presence, but critics warn that these plugins don’t go [...]   

The best alternatives to Skype: 13 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market, which are also available free of charge. Some of [...]   

Anonymizing links – advantages and disadvantages of dereferrer

Privacy is one of the most important aspects of the Internet. Whoever wants to protect themselves will hopefully begin with one of the most basic elements of the World Wide Web: the hyperlink. References from one webpage to the other usually lead in one direction only – information exchange via HTTP, however, takes place in both directions. To prevent this from occurring, Internet users used to [...]   

Registration Data Access Protocol (RDAP): what’s behind the Whois alternative

For years, a successor to the domain query protocol Whois has been in development. For several reasons the protocol, developed at the same time as the internet predecessor ARPANET, is no longer regarded as modern or up-to-date. But now the Registration Data Access Protocol (RDAP) is being hailed as a promising candidate to fill this gap. But in what way is this Whois alternative different to its [...]   

Create your own WordPress website: It’s that easy!

Do you want to have your own website, but you have hardly any programming skills? With a content management system, you can create a homepage for yourself or your company without HTML knowledge. Our WordPress guide will guide you step-by-step through the website making process, from installing and setting up WordPress, to creating content and publishing your material.   

Create a screenshot on Windows: How it works

With screenshots, you can show your colleagues and friends with just a few clicks what you’ve just seen on your screen. This can be an important part of your daily workload as well as something you use in your free time. But how do you actually create a screenshot? On Windows, the necessary resources are already built in. We explain to you how to use them correctly.   

Screenshots for Mac – here’s how it’s done

Screenshots can be extremely helpful and beneficial. Regardless of whether you are sending them to friends or using them professionally, it is always going to be easier to demonstrate it this way than having to describe it. Making iMac or MacBook screenshots is very easy – as long as you know how it all works. Here we show you all the keyboard shortcuts for making screenshots on a Mac, as well as [...]   

What is Parallax scrolling?

The internet community loves variety – not only regarding content but also regarding how websites are designed. Web designers and software developers are always striving to come up with creative ideas and surprise site visitors with new user experiences. One of these innovative design approaches is so-called parallax scrolling, which uses perceptional psychological effects to convey [...]