E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Blog with success part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a [...]   

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what [...]   

An overview of the most important Linux commands

Under Linux, all actions that you can carry out with the mouse and window system via the graphical user interface can also be performed using program calls in the terminal – provided you know the appropriate command and how to use it according to the correct syntax. To make working in the terminal easier, we provide you with an overview of basic Linux commands with detailed descriptions and [...]   

CSS Tutorial: An introduction to Cascading Style Sheets

Without CSS, websites would just be a collection of text elements separated by headlines and paragraphs. Only the ability to format HTML using cascading style sheets make the internet what it is today: a colorful mix of customized online presences, from the ambitious home hobby page to the award-winning design website. Our CSS tutorial walks you through the secrets of the stylesheet language with [...]   

Snapchat in social media marketing: tips and examples for companies

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some [...]   

WCAG - W3C guidelines for easily accessible web content

The W3C’s Web Content Accessibility Guidelines (WCAG) offers website operators a list of suggestions for the creation of making their web offers accessible. To this end, WCAG is based on 4 principles: Perceptibility, usability, intelligibility, and robustness. These are supported by 12 fundamental guidelines on how to tailor web content for people with sensory, motor, or cognitive limitations.   

HTTP 400: Bad Request explained

Internet users are often confronted with error messages. HTTP status codes can be especially annoying, and even more so if you don’t understand what they mean. The message 'HTTP 400 – Bad Request' is a mystery for many internet users, but luckily it can be solved in most cases. We explain what the error message means and how to fix the error.   

Error 502 Bad Gateway: Where’s the problem?

HTTP status codes emerge when something isn’t running properly on the internet. In this respect, the 502 Bad Gateway error is no exception. But this familiar error message can be particularly tricky: It’s not actually clear where the source of the problem lies. In the chain of gateways along which internet requests run, the error could occur at a number of different points. This article explains [...]   

HTTP 503 (Service Unavailable): meaning and troubleshooting

It’s very likely that you’ve stumbled on the 'HTTP Error 503 The service is unavailable' notification or something similar during your daily browsing. The error message appears whenever a web server can’t display the website that the user is trying to access. There are many reasons for these notifications, just as there are many solutions. It’s your responsibility as the website operator to [...]   

HTTP 504 (Gateway Timeout): How to fix an error 504

If the error message ‘HTTP 504 Gateway Timeout’ appears when you attempt to open a website, it means that the allowed time for responding to browser queries has been exceeded. A lot of the time the culprit is not the web server itself, but instead some other component of the server, i.e. a gateway, which is integral to the path of communication. What does 504 gateway timeout mean? How can you fix [...]