E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

HTTP 400: Bad Request explained

Internet users are often confronted with error messages. HTTP status codes can be especially annoying, and even more so if you don’t understand what they mean. The message 'HTTP 400 – Bad Request' is a mystery for many internet users, but luckily it can be solved in most cases. We explain what the error message means and how to fix the error.   

Error 502 Bad Gateway: Where’s the problem?

HTTP status codes emerge when something isn’t running properly on the internet. In this respect, the 502 Bad Gateway error is no exception. But this familiar error message can be particularly tricky: It’s not actually clear where the source of the problem lies. In the chain of gateways along which internet requests run, the error could occur at a number of different points. This article explains [...]   

HTTP 503 (Service Unavailable): meaning and troubleshooting

It’s very likely that you’ve stumbled on the 'HTTP Error 503 The service is unavailable' notification or something similar during your daily browsing. The error message appears whenever a web server can’t display the website that the user is trying to access. There are many reasons for these notifications, just as there are many solutions. It’s your responsibility as the website operator to [...]   

HTTP 504 (Gateway Timeout): How to fix an error 504

If the error message ‘HTTP 504 Gateway Timeout’ appears when you attempt to open a website, it means that the allowed time for responding to browser queries has been exceeded. A lot of the time the culprit is not the web server itself, but instead some other component of the server, i.e. a gateway, which is integral to the path of communication. What does 504 gateway timeout mean? How can you fix [...]   

How does content curation work?

“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural [...]   

Social plugins: expand your outreach on Facebook, Twitter, Pinterest, et al.

Link your online project with your social media presence and enable cross-site interactions with the help of social plugins. By enabling like, share, and comment functions, website owners can increase the outreach of text posts, images, and videos exponentially, thanks to the ever-growing social media user base. Implementing social media plugins into your website can help you transform visitors [...]   

What is a root server? Definition and mechanics

When you call up a website, the entered domain first needs to be turned into an IP address and read out from the browser so that the page can finally appear in the browser. This process is known as name resolution. Here, the root name server or (DNS) root server in the domain name system plays a key role. But what is a root server? And what exactly goes on when they receive requests for [...]   

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender marketing has become a central aspect of the image of many businesses. But how should we understand the term, ‘gender marketing’ and how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using [...]   

Data warehouse systems: get success with big data analysis

More and more businesses are adopting dispositive data with the aim of making strategic decisions shaped by reports, prognoses, and patterns. The database is usually supplied by an information system that functions as a central data repository, separate from a data operating system. This is known as a data warehouse, or a DWH for short. A data warehouse is a modularly built system made up of [...]   

Docker tutorial: Installation and operation of the container platform

The open source container platform Docker is quite exciting to the open source community. As an alternative to hardware virtualization based on virtual machines, Docker has made the use of software containers acceptable outside of the Linux universe. In our tutorial for beginners, we break down the Docker trend from the ground up. With these clear, step-by-step instructions, learn how to install [...]