General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Instagram tools: 7 apps for more success on Instagram

Since Instagram was released in 2010, the photo platform has been steadily growing. After being sold to Facebook, the online service became one of the most important marketing channels for bloggers, companies, and influencers. Being successful on this social image network, however, isn’t set in stone: Instagram apps help to create content and posts, and aid with time management as well as other [...]   

Types of taxes in the United States

Keeping track of taxes in the US isn’t exactly a piece of cake. There are so many types of taxes that it’s difficult to know which ones apply to you and your business. If you don’t file your taxes correctly with the IRS, it could result in penalties, which could cost your business a lot of money. This article explains the main types of taxes so that business owners can inform themselves to see [...]   

Self-learning systems: how does machine learning work?

Artificial intelligence has fascinated us for centuries: Countless books and films about robots and computers that behave like (or not like) humans testify to both the enthusiasm and concern we have for artificial intelligence. But how do machines get so smart? We explain how machine learning works, where it is already being used, and how self-learning systems can revolutionize the world of [...]   

40+ Essential Conversion Optimization Tips for Your Website

If you’re looking for that magical formula that transforms your website into a money-making machine, I’m sad to say there isn’t one – or at least, not one single one that does the trick. It’s more of a combination of techniques that you’ll undoubtedly have to tweak as you go – and then test according to your customer’s online behavior. If you’re looking to better convert your site’s visitors [...]   

The best WordPress plugins of 2017/2018

WordPress is particularly popular because it allows inexperienced users to create a fully functional blog or website relatively quickly. Even if you want to use the content management system for the realization of complex web projects, that’s entirely possible too: With the appropriate WordPress plugins, the open source platform can easily be adapted to individual needs and expanded to include [...]   

OneNote alternatives: A comparison of digital notebooks

Microsoft OneNote remains one of the most frequently used digital notebooks. Above all, the most impressive aspect is its structured, multifunctional layout. However, OneNote does not stand alone in the world of digital notebooks. Other programs offer similar, even broader functions, and are also compatible with more operating systems than Windows. We present you the six best alternatives to [...]   

The best alternatives to MailChimp: a comparison of e-mail marketing tools

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives. These competitors provide interesting opportunities for experts as well as beginners, and prices range from free to up to over $5,000 per month. So that you don’t lose sight of things, we’ll introduce the top 5 MailChimp [...]   

The flat file CMS: flat hierarchies for faster access

  • CMS

Do you sometimes believe that less is more? CMS heavyweights such as WordPress, Typo3, or Drupal, aren’t always the best choice. They simply have too many features for small projects, simple blogs, or streamlined corporate websites. In cases like these, a flat file CMS is the best solution. These systems work without a MySQL server running in the background, and they provide surprising [...]   

The best WordPress alternatives: an overview

These days, there are many options for aspiring web developers. Out of all the homepage toolkits and content management systems available on the net, WordPress is without a doubt the most popular, thanks to its all-rounder qualities. Originally intended to be blogging software, over the years the program has evolved to include a wide range of plugins, making it a suitable platform for almost any [...]