Testing-Tools: The best applications for A/B testing

Website optimization is more than just SEO: throughout your efforts to optimize your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing tools to present their visitors with various possible alternatives and to check which version is the best for site visitors. [...]  

Image tools: A comparison of the best programs

Double is better, especially when it comes to data backups. Backups shouldn’t only contain important files like documents, tables, presentations, or videos. Generate a comprehensive storage image of your entire system with the help of image-based backup tools and completely restore it including configurations in the event of total failure. Find what makes a good image tool and which functions you shouldn’t do without in our comparison of the most popular applications. [...]  

Container-as-a-Service – CaaS provider comparison

CaaS – Container-as-a-Service – is the latest model in the cloud computing market: users can find suitable platforms for all established infrastructure providers. But what actually is CaaS? And what is the difference between CaaS and other cloud services, like Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS)? Here we introduce hosted container environments, and what potential cloud-based container services for small and medium-sized enterprises offer. [...]  

Error 401: Unauthorized – No access to the website

You’re surfing around on the internet, but instead of getting the desired content you only receive an error message: annoying or even downright frustrating. Especially if you don’t exactly know what the status is supposed to mean. How are you expected to solve the problem, if you don’t know what’s causing it? This also goes for the error 401. Here we explain what the error means and what you can do about it. [...]  

Content marketing in B2B: strategies, opportunities, and challenges

Content marketing has arrived in the B2B sector. However, a successful B2B content marketing strategy differs fundamentally from those used by B2C companies. The target group is demanding, potential customers are most likely specialists in their field of expertise, and they make their decisions based on facts, figures, and pragmatic principles. This poses very specific challenges for B2B content marketing. Read our article to find out what you need to consider. [...]  

Startup funding: tips on corporate financing and promotion

If you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup centers, and other investors. Long-term subsidies that last two or more years are not a rarity in the startup industry. Learn more here about the possibilities of startup funding. [...]  

The best screenshot tools at a glance

A picture says more than a thousand words – at least sometimes. Instead of having to describe what you see on your monitor or display to others, all you need to do is send a screenshot. Easy-to-use screenshot software or apps let you create, annotate, or highlight an image within seconds and send it to your contacts. We present some screenshot tools that make your daily work easier. [...]  

Using MailChimp in WordPress: how it works

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form. [...]  

Your own DNS server with Raspberry Pi: How to

Without the domain name system, surfing on the internet would be much more difficult, as we would have to memorize a lot of IP addresses. With the help of DNS servers, we can instead use a memorable domain name to access our favorite website. Find out how you can set up your own DNS server and learn more about the basics of the World Wide Web. All you need is the minicomputer Raspberry Pi and an internet connection! [...]  

Microsoft Access alternatives: are there any free applications that achieve the same result?

MS Access is widely used office software and enables people with no prior programming knowledge to work with databases. The license for the program, however, is not exactly cheap. Several free alternatives to Microsoft Access promise to do essentially the same thing. But which are the best Microsoft Access alternatives? And can they actually keep up with the range of functions and standard of operation that MS Access offers? [...]