Growth hacking: how to grow your company with smart and affordable ideas

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimization and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle that billion-dollar companies, like Facebook or Twitter, used in order to grow from start-up to global player. [...]  

Reverse proxy server – core components in security architecture

Cyber criminality is a big issue for most companies’ IT departments. Online attacks threaten the security of private networks and cause millions of dollars of damage per year. Popular targets are servers that provide online services and therefore require a permanent internet connection. An extra layer of security can be applied by using an upstream network component – the reverse proxy. This retrieves resources on behalf of a client and then returns them to the client as if they came from the proxy server itself. [...]  

Creating a delivery note: what is a delivery note and how do you design one?

It’s not compulsory to include a delivery note when shipping goods, but it is advisable: this correspondence enables you to provide customers with a quick overview of the delivered products and also makes sure that all of the ordered items are included in the delivery. [...]  

Ruby on rails: the MVC framework for complex web applications

Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and elegant code and database-friendly structure. [...]  

The best alternatives to PayPal a glance

The conveniences of online retail have helped the sector gradually chip off traditional retailer’s market share over the past decade. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems have been heavily dominated by one industry heavyweight: PayPal. But not everyone’s enthused by this payment method, having been criticized for both security as well as data protection issues. Fortunately, there are plenty of PayPal alternatives out there. We’ll introduce a few here. [...]  

Server failure: risks, consequences, countermeasures

Server failures can be devastating for businesses, especially if central business areas are controlled by IT systems since the longer the server is down, the costlier is it for the company. This can result in loss of sales and in the worst case, the loss of business or customer data. Here we demonstrate the internal and external sources of danger that can lead to server failure, explain the consequences for the business, and provide you with some possible countermeasures. [...]  

CRUD: the basis for data management

It won’t take long for those looking to get into to software development to encounter the term CRUD. The acronym stands for the typical operations used for communicating with database systems; these normally form the basis of database management. But just how are these access functions for data management actually set up? And how much of role does CRUD play when it comes to the databases’ programming language and language environment? [...]  

Mock-ups and wireframes: visualizing your web concept

There is a lot of work between the original idea and the finished result when you’re developing a new website or app. One of the most crucial and demanding stages of realizing a concept is the visualization of your ideas for the layout, design, and functionality. This is when mock-ups and wireframes are the most useful. [...]  

Multivariate testing: the complex process for optimizing the conversion rate

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes to conversion rate optimization. [...]  

Writing a quote: what you should consider when creating a quote

The profitability of many companies and freelancers depends primarily on the order situation. If you attract a customer’s attention with your products or services, and they send you a request, you should try to create a quote as quickly as possible and send it back to them. We explain what you need to include when writing a quote and the correct way to structure it. [...]