E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Viral marketing: digital word of mouth

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the [...]   

Neighbor Discovery Protocol (NDP) – what is it?

Network configurations today are done quickly. For those who do not rely on their own fixed settings for routers, computers, and more, the Internet Protocol family provides the appropriate set of automatic mechanisms to determine critical parameters, such as the default gateway, IP address, and MAC address.   

Dynamic DNS (DynDNS): making remote control easier

Being able to access your home computer from another location is no longer a complicated matter thanks to remote connection. It is handy to be able to use your computer from the office and swap files. But IP addresses change often and this throws a spanner in the works. DynDNS (DDNS) services are the solution. In this article, we explain what these are and how you can access your computer via the [...]   

Web frameworks – overview and classification

Frameworks are an integral part of web engineering. Instead of writing applications from scratch, programmers can rely on tried and tested software frameworks from pre-defined classes and methods for object-oriented software development. Choosing an appropriate web framework is anything but easy. We explain how different kinds of frameworks work and what you should know to find the perfect web [...]   

What is CentOS?

Finding a suitable operating system that meets your own requirements is usually not very difficult in the private sector. Most of the time, it’s just down to personal taste whether you favor Windows, macOS, or Linux. The search for a system solution for enterprise and server environments is far more difficult and complex. When selecting, factors such as long-term support, security, and cost play a [...]   

WordPress frameworks: the easy way to get your ideal theme

Themes are a great way to give your WordPress project a unique look and add special features quickly and easily. Intuitive and beginner-friendly, no programming knowledge is needed to implement your perfect look. The basis for many purchasable layout templates are special themes, which contain layout editors and basic functions and resemble a homepage kit. These special WordPress frameworks can [...]   

WLAN security: how to make your wireless network into a fortress

When you’re traveling with portable devices, you’ll find public WLAN everywhere, giving you access to the world wide web. Even in residential and work spaces, practical wireless networking is widespread. It’s easy to forget that there’s a risk involved when transferring data using one of these access points. In the following article, we explain the biggest security risks and show you how to make [...]   

Debian: what does this Linux kernel offer?

Anyone looking to learn about Linux operating systems will come across Debian soon enough. The GNU/Linux distribution was one of the first of its kind and is still one of the most widely used today. Over 1,000 community members work on the Debian project, furthering the development of the collection. But how did Debian become so successful? And what makes this system software so interesting to [...]   

Inbound marketing: the elegant way of addressing customers

Advertising on social networks like Facebook, Twitter, and YouTube, or on search engines like Google, is a crucial way for large companies to make themselves found online. Smaller companies and online stores, on the other hand, must depend on cheap but efficient alternatives. One possible solution is so-called inbound marketing, which focuses on the individual user and aims to make them a [...]   

Malvertising: how to protect your computer

Malvertising is a growing problem for webmasters, online marketers and, last but not least, the millions of people who are affected every year. Behind this term is a sneaky method in which advertising banners are used to spread malicious software. No website is safe from this deceit – even well-known websites with millions of visitors have been compromised by these viruses. There are, however, [...]