In the world of advertising, behavioral targeting is the method used by advertisers to record surfing behavior of potential customers, with the aim of categorizing visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss [...]
With a market share of more than 80%, PHP is the go-to scripting language for many programmers when it comes to creating dynamic content. Whether you’re operating your own weblog, running an internet forum, or designing an online shop, it’s likely that the software behind this will be written via PHP. Our PHP tutorial for beginners will introduce you to the basics of the popular scripting [...]
When networking a computer system, protocols play an important role. An example is the Internet Protocol, which was published in a first specification in 1981, and is the indispensable basis for the smooth sending and receiving of data packets. But what is behind the RFC standard? And how does the internet protocol actually work?
Poorly secured accounts on the web have repeatedly led thousands of people to become victims of hacking or phishing attacks and lose control of their accounts. With a two factor authentication, accounts can effectively be protected against such cases. Because more than just a password is required for log-in, internet criminals can’t do much with the spied credentials. Here, we explain how two [...]
The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a [...]
When it comes to network security, administrators focus primarily on attacks from the internet. But often times, the danger lurks in the internal network. If the LAN turns out to be a blind spot in the security IT, then internal attackers have an easy time. A popular method of attack is ARP spoofing. With this, hackers switch undetected between two communication partners in order to intercept, [...]
Is your browser displaying an http error 403 instead of the web page you requested? This means that the web server has not granted you access to that page. The reason for this differs from case to case; sometimes the website operator as secured this area from being accessed but sometimes it’s simply a case of adjusting your browser settings. This article outlines the various causes of the http [...]
How many pages are accessed by a single user when they’re visiting your website? And which links or search queries did they use to lead them to you? To answer such questions, well-known web analysis tools like Google Analytics seem to be the only option. But the web server’s automatically generated log file also provides a solid foundation for user information. The following guide discusses the [...]
E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.