E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Website ratings: how important are ratings and comment boxes?

As the saying goes: 'The customer is king'. This principle is emphasized online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be [...]   

Intelligent search: a user-friendly search bar for your online shop

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features [...]   

HSTS: How the HTTPS expansion works

HTTPS, the network protocol for TLS-encrypted data transfer online can be circumvented in some cases. The danger is that encrypted websites can be accessed via unencrypted HTTP. But the HTTPS extension HSTS (HTTP Strict Transport Security) forces website access via TLS encryption, closing the security gaps that hackers like to use to intercept the HTTPS connection during transport using [...]   

hreflang: The HTML attribute for multilingual websites

To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimization of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the [...]   

Browser fingerprints: the basics and protection options

In recent years, so-called browser fingerprinting has established itself as a tracking method that doesn’t rely on the use of cookies. Web servers capture different characteristics from visitors’ browsers and determine their digital fingerprint based on them. They enable visitors to be recognized at a later date. While some information is automatically transmitted, it is mainly active elements [...]   

NAT: Network Address Translation in the router

NAT, the network address translation, is closely tied to the internet standard IPv4 and will disappear from the internet along with it. But the implementation of IPv6 is slow to take over, and many internet users worldwide still surf with the fourth version of the internet protocol. As a result, network address translation via NAT tables remains current. In our guide, we answer the questions: What [...]   

Behavioral targeting: tailored advertising on the internet

In the world of advertising, behavioral targeting is the method used by advertisers to record surfing behavior of potential customers, with the aim of categorizing visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss [...]   

Learn PHP: a PHP tutorial

With a market share of more than 80%, PHP is the go-to scripting language for many programmers when it comes to creating dynamic content. Whether you’re operating your own weblog, running an internet forum, or designing an online shop, it’s likely that the software behind this will be written via PHP. Our PHP tutorial for beginners will introduce you to the basics of the popular scripting [...]   

What is Internet Protocol? Definition and basics.

When networking a computer system, protocols play an important role. An example is the Internet Protocol, which was published in a first specification in 1981, and is the indispensable basis for the smooth sending and receiving of data packets. But what is behind the RFC standard? And how does the internet protocol actually work?   

Two factor authentication: How to protect your accounts

Poorly secured accounts on the web have repeatedly led thousands of people to become victims of hacking or phishing attacks and lose control of their accounts. With a two factor authentication, accounts can effectively be protected against such cases. Because more than just a password is required for log-in, internet criminals can’t do much with the spied credentials. Here, we explain how two [...]