Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year....

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

White Paper – A document used for advertising with facts

How do you write a white paper? And what actually is white paper marketing? The term white paper can often create confusion as it is not clearly defined. This article gives you an overview of what types of white paper documents there are, as well as useful tips on how to create a white paper.

Affinity marketing: Advertising through reference groups

What is affinity marketing? This form of online marketing is relevant to all of us, whether we want it to be or not. The techniques of affinity-based advertising are particularly successful in e-commerce. This article defines the term affinity marketing, and provides information about the methods and relevance of this marketing technique.

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Spring – the framework for complex Java applications

Java doesn’t play a big role when it comes to simple web development, although the programming language has still maintained a strong appeal. The language, which is no longer supported by browsers, has established itself as an efficient solution finding tool, especially when designing backends for business applications. The Spring framework contains various modules that serve as a basis for...

Guerrilla marketing: effective ads in the age of advertising

In this era of Facebook, Twitter, etc. it’s more important than ever for businesses to attract consumers’ attention. But in such a barrage of multimedia ads, how do you succeed in getting noticed? Through the use of remarkable advertising techniques, so-called guerilla marketing offers the opportunity to reach millions of social media users worldwide. Welcome to guerilla marketing 2.0 – where...

Viral marketing: digital word of mouth

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...

Neighbor Discovery Protocol (NDP) – what is it?

Network configurations today are done quickly. For those who do not rely on their own fixed settings for routers, computers, and more, the Internet Protocol family provides the appropriate set of automatic mechanisms to determine critical parameters, such as the default gateway, IP address, and MAC address.

Dynamic DNS (DynDNS): making remote control easier

Being able to access your home computer from another location is no longer a complicated matter thanks to remote connection. It is handy to be able to use your computer from the office and swap files. But IP addresses change often and this throws a spanner in the works. DynDNS (DDNS) services are the solution. In this article, we explain what these are and how you can access your computer via the...

Web frameworks – overview and classification

Frameworks are an integral part of web engineering. Instead of writing applications from scratch, programmers can rely on tried and tested software frameworks from pre-defined classes and methods for object-oriented software development. Choosing an appropriate web framework is anything but easy. We explain how different kinds of frameworks work and what you should know to find the perfect web...

What is CentOS?

Finding a suitable operating system that meets your own requirements is usually not very difficult in the private sector. Most of the time, it’s just down to personal taste whether you favor Windows, macOS, or Linux. The search for a system solution for enterprise and server environments is far more difficult and complex. When selecting, factors such as long-term support, security, and cost play a...