Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year....

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

Incorporating RSS feeds on your website

The standard RSS format is used on many websites to show news or updates in a compact format. Website visitors have the option of subscribing to RSS feeds in order to see new content without actually having to visit the subscribed website on a regular basis. For content providers, RSS feeds represent an interesting tool for forming connections with their readers. Since information in the RSS...

The fascination with AI: what is artificial intelligence?

Artificial intelligence is one of the most fascinating fields of research in the world today. It will undoubtedly alter our future like no other technology ever has before — this is one thing that all AI researchers agree on. The technology is already present in so many areas of our life. We discuss some of the secrets that surround artificial intelligence, the prospects, and risks involved in...

Web development: HTML5 puts Flash on the sidelines

Flash is an unpopular tool for good reason — security gaps, programming errors, and stability problems are rampant. Has any software been the focus of such heated security debates more often than Adobe’s multimedia solution? For years, Flash was the quasi-standard for all online animations but the Flash-era is almost at an end. Since version 5, HTML has offered native multimedia functions,...

SQL Injection: Protect your database system

There are daily reports on how security gaps in applications are exploited – because hardly a day goes by without a new gap being discovered or a known gap being closed. One attack method, which has always been based on exploiting such weak points, is called SQL injection. But what is actually hidden behind the malicious database exploitation and how can you protect your database system from it?

RankBrain: the evolution of the Google algorithm

Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low when it comes to revealing its search algorithms but this time the company has been quite open. We explain how RankBrain...

Web style guides – a detailed design concept for your website

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually...

Use subnetting to get the most out of your network

Dividing a corporate network into smaller subnets has some advantages in terms of speed, security, and logical organization. However, many people find it difficult to set up. Binary computational operations and long series of numbers are frightening, but the principle itself is not so complicated. We explain what subnetting is, how to calculate a subnetmask, and what you need subnets for, so that...

Tag management: basics & systems

What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimize your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using...

The Facebook like button: how to embed social plugins

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly...

Ubuntu: The versatile Linux distribution with long-term support

Whether a home PC, work laptop, or website server – without an operating system, the management of hardware resources wouldn’t be possible. Windows systems have proven themselves over the years, and Apple computers run with Mac OS X as the standard, but Linux distributions are no longer a niche in the server environment. Ubuntu, for example, continues to build on traditional open source...