Twitter Analytics: Twitter for businesses – Part 2

Using Twitter for social media marketing can be very time consuming. To further a company’s ability on Twitter, a business can draw on tools for support. Whether for the publishing of tweets, editorial planning, overall timing, or growing a following, there is a helpful tool for every aspect of Twitter. But an all-around analysis of a Twitter account can also assist your marketing approach. For this reason, Twitter offers the Twitter Analytics tool to all its users to assess the success of Twitter activities and provide information on followers. In turn, this information can help you greatly improve your Twitter activity. [...]  

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve ever created an ad with Facebook, your experience will prove an advantage here. [...]  

What is Twitter? Introduction: Twitter for business – Part 1

Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s the most effective way for small and medium-sized businesses to implement their marketing goals? Find out how to create a successful Twitter business profile in this guide. [...]  

Successful e-mail campaigns

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them. [...]  

Excel macros: How to optimize your work process with the popular spreadsheet programs

Excel, the spreadsheet software from Microsoft, has been one of the most popular solutions for years when it comes to handling the ever-increasing flow of data. Simple, well-structured tables, meaningful diagrams, or complete budgets can easily be created. For daily office life, many companies can hardly imagine functioning without the Office application. But the more complex the project is, the more tedious working with the Windows program can become — unless you make use of the powerful Excel macro function that is. [...]  

Graphic file formats: the most important storage formats for images online

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet requirements such as picture quality as well as matching the website’s level of performance. [...]  

User experience design – for the perfect user experience

User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get inspired by our best practice examples. [...]  

MPLS: What’s behind the network technology

Speed and reliability play an important role for data transfer in networks. They reflect the quality of the connection, which is why providers do everything they can to guarantee the agreed services. A method primarily used in virtual private networks is the so-called multiprotocol label switching (MPLS). [...]  

SSL stripping: Basics and protection options

Data transmission via SSL/TLS is one of the most effective means to give a web project more security. Even before packets are sent, powerful algorithms ensure the encryption of the information. If third parties capture the data on the transmission path, the true content remains hidden from them. However, it becomes problematic if attackers are active with their tools, even before the encryption process has begun. This is the case with so called SSL stripping. [...]  

The right configuration to secure your server

If you operate or rent your own server, it is your responsibility to protect it against failures and external access. You can immediately begin to set the foundation for this when configuring the server, if you have the necessary administrative rights. The correct settings can work wonders, especially with encrypted remote connections via SSH protocol, and greatly increase security. [...]