How to get more Twitter followers

The social networking platform, Twitter, has established itself as a social media giant. Public figures, political parties, associations, and businesses all make use of the numerous marketing opportunities this platform offers. Unlike other similar services, Twitter allows direct advertising. Your success mostly depends on your active follower-base which will only grow if you publish informative tweets. [...]  

Network attached storage (NAS): the basics of network storage

Growing sums of data require cost-effective, high-performance storage solutions. One option for fulfilling this requirement is a network attached storage. In business contexts, this model has already established itself as a viable alternative to file servers, hard drives, and the cloud. Private users have also caught on and use NAS systems at home. But what is a NAS? Read on, and we’ll show you here. [...]  

Learning how to code: the basics

Welcome to the digital age: every day the average American spends hours looking at smartphone screens and PC monitors. But most still lack even a basic understanding on how the programs affecting their everyday life work. If you think you may fit into this demographic, don’t worry: thanks to online courses, videos tutorials, and supportive internet communities, it’s never been easier to learn skills like HTML, C++, and PHP. [...]  

Email encryption with SSL

Are your emails encrypted when you send and receive them? If not, there’s no time like the present! Encrypting your email is the only way to ensure it arrives safely at its destination. Otherwise sensitive data such as passwords, bank details or addresses, could be available for anyone to read. The simplest solution is the SSL transfer protocol. [...]  

Website retargeting: hot on the user’s heels

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown interest in specific products in the past. [...]  

Blog with success part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a blog. [...]  

PayPal accounts – the advantages of the digital payment service

The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up your PayPal account. [...]  

10 .htaccess tricks that everyone should know.

Are you the webmaster of an Apache server? Then you should definitely use .htaccess. This text-based configuration file is an easy outlet for changing server settings. Once you know how to create a file and use a few .htaccess tricks, you can begin configuring your sever. [...]  

Tips and examples to help create great 404 pages

When surfing the web, users are often stopped in their tracks by 404 pages. This error message means that the page the user is trying to reach doesn’t exist. Most of these webpages are standardized, but some operators choose to create their own, individual 404 pages. So how do you go about creating a memorable, innovative 404 error page? We’ll take you through the dos and don’ts of making a 404 page, with help from 20 inspiring examples online today. [...]  

Responsive web design, app, or mobile website?

To have a successful web presence, it’s now crucial to be able to reach out to as many users as possible by making your site available on a variety of platforms. This means mobile websites and responsive design are becoming ever-more essential tools for website operators. But with web apps and native apps adding two further possibilities to the mix, deciding which option works best for you can be tricky. We break down the pros and cons of these four mobile solutions. [...]