General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Embedding Google Maps: API or iFrame?

If you want to embed Google Maps on your website, you have two options: either you can integrate the software using a simple iFrame element and pre-determined HTML code, or you can explore Google Maps APIs, the official programming interface of the online mapping giant. We’ll take you through the benefits of embedding Google Maps and explain the differences between the two integration methods.   

Managed cloud hosting: flexible server structures at the click of a button

More and more website operators are turning to managed cloud hosting as a solution for their server environment. This option promises flexible scalability of required resources in real time, along with a wide range of services offered by the provider including the installation, maintenance, and protection of the hosting platform. So how does managed cloud hosting work? Find out what services [...]   

Purchasing domains or registering domains?

Buying domains or registering domains–what’s the difference? There are many ways to acquire a domain. While available domains can be registered with any domain provider, rights of use from already-registered domains have to be purchased from their current owners. You can find different market places and auction platforms online that are tailored to these purposes. This kind of domain trade is [...]   

What is A/B testing?

Teaser Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online store. But what happens if clicks and conversions fail to materialize? Sometimes it’s down to a small aspect like a color, a button, or how single elements are arranged: any of these can dissuade [...]   

Data mining: analysis methods for big data

The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how [...]   

Customer journey: turning viewers into paying customers

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.   

What type of information is stored in a log file?

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments. [...]   

6 tips for significant A/B tests

Your website or online store is finally ready, but you still need to adapt and optimize it. Even small changes, such as the position of a form or CTA buttons, can have a positive impact on your business. Running simple A/B tests enable you to check certain hypotheses and test them accordingly. But if you decide to use A/B testing to help your company succeed, you need more than just the right [...]   

Domain redirects via .htaccess, PHP, HTML, and JavaScript

So you want to redirect your domains or subdomains to other URLS, but you don’t know how? Essentially, domain redirects can be carried out on both a server-side as well as client-side basis. These are divided into two categories: the first one consists of redirects via .htaccess or PHP. Client-side options rely on the HTML meta tag, ‘refresh’, or JavaScript. Find out here which option is best for [...]