Everything you need to know about e-books – part 2: e-book templates

You may have impressive content, but with an appealing e-book design and a well-structured layout your publication will also look great and be easier to read. By ensuring good readability, creating visual stimuli, and offering more value to the reader, you increase your e-book’s chances of success. In the second part of our e-book series, we reveal how to create your own template and what you need to keep in mind. [...]  

The digital election: domain grabbing in politics

The internet has completely changed political elections across the world. Online media offers candidates the chance to get closer to their voters, providing an essential communication channel for the electoral battleground. But the freedom of information online means that you’re always susceptible to the dangers of manipulation and slander via anonymous channels. A relatively harmless, but rather amusing technique is ‘domain grabbing’, in which candidates try to secure special web addresses either to use against their opponents or to protect their own name. The master of this in the 2016 election has of course been Donald Trump. [...]  

Your own knowledge base wiki software

Do you ever find yourself grabbing your smartphone mid-conversation to look something up on Wikipedia? Since the boom in mobile technology, instant access to information has become a part of everyday life, and Wikipedia is the most prominent knowledge bank of all, demonstrating the possibilities of this slimmed down CMS. But how exactly do you go about creating a wiki? [...]  

papaya CMS: powerful and accessible

The CMS, papaya, is lauded by its developers as a high performance content management system – a fully justified claim, considering the software’s wide range of smart and powerful functions. But is papaya CMS a viable option for any web project? And what exactly are this program’s strengths and weaknesses? [...]  

Web usability: how user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your website, you’re on your way to being successful in online business. [...]  

Email archiving: what all companies should know

We use emails every day in the office, as one of our principle forms of communication. So what are you supposed to do with the mountain of emails backlogged over the years? The answer is email archiving. This isn’t just a useful way to keep your inbox clean though: it’s also the law. Find out here about the importance of mail archiving and how it’s governed in the US, the UK, and Canada. [...]  

Personalized newsletters: get closer to your customers

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the solution is personalized newsletters. [...]  

The main points on trademark law and brand protection

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any troubles, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same because the brand name doesn’t just carry prestige, but also security and money. Read on to learn the basics behind trademark law. [...]  

CA App Synthetic Monitor: speed test for your website

In this week’s edition of our web app of the week, we’ll be taking a closer look at the CA App Synthetic Monitor. This website tester checks the loading time of any web project from several server locations worldwide in seconds using nothing more than a URL. We’ll analyze how this app works and the importance of website speed to the success of your online project. [...]  

Seed money for your web store

When planning the finer details of your web store, rushing through your financial plan can lead to chaos. It’s important to be aware of how much money you need to spend, and only an extensive finance plan can provide the necessary security for the development of your web store. But what expenses do you need to be aware of when setting up your web store? [...]