What is SEA? The basics of search engine advertising

With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals. [...]  

Malware on the server: consequences and countermeasures

A website operator is responsible for the security of a web project as well as the content. Neglecting security may lead to hackers easily infiltrating the system through security gaps. If a malware-infected website goes unnoticed, it could cause serious damage. It is therefore important to make sure your site is fully protected. [...]  

Four reasons to switch to cloud hosting

Say goodbye to dedicated server hosting. The future belongs to the cloud. Still not sure if you should make the switch to flexible Cloud hosting? These four arguments for a contemporary web hosting strategy illustrate how you can achieve effective IT requirements for a competitive business. [...]  

MySQLDumper: from installation to backup

“Data is the new oil!”. So when it comes to online businesses, loss of data means loss of capital. Important and sensitive data should be backed up at regular intervals. Thanks to free programs such as MySQLDumper you can create MySQL database backups in minutes! Once installed, you can use the software to automatize and administer backups. [...]  

HTTP status codes and their meaning

404, 302, 503 – short number combinations with great significance. Users encounter server status reports time and time again and if you know how to interpret them you can act accordingly. Knowledge of HTTP codes is even more relevant for website owners. With the right know-how you can vastly improve user experience on your homepage, which will have an effect on the search engine ranking. [...]  

Cloud Hosting – flexible and cost effective

For many, the cloud is a place where private documents, music, pictures, or videos can be stored and exchanged online. Understanding the different technological aspects of these services, however, proves to be a cloudy venture for many. Did you know, for example, that, in addition to many other things, online stores and websites can also be hosted in the cloud? [...]  

Five excellent FTP programs for web hosting

Are you familiar with the file transfer protocol also known as FTP? Those who answered this question negatively are advised to learn more about FTP by reading this guide. FTP immensely eases the task of transferring data over the internet. FTP servers are an especially wise choice when faced with the job of transferring large volumes of data. Transferring files to servers for exchange requires a so-called FTP client. We have compiled five powerful examples for you. [...]  

Get a more secure data transfer with WinSCP

Are you still transferring your data online over an unencrypted connection via FTP (File Transfer Protocol)? WinSCP offers a comfortable and secure alternative to the current FTP client programs for the operating system, Windows. The encrypted network connection is based on the implementation of Secure Shell (SHH) and enables a fast data transfer via SCP (Secure Copy) and the flexible remote functions of SFTP (SHH File Transfer Protocol). [...]  

WordPress Security – The most important security plugins

WordPress is among the most frequently used content management systems for blogs, forums and other online publishing platforms. With one million users its popularity means that it is also a hive for criminal activity with hackers scanning websites for possible weak areas. The only way to prevent hackers from gaining back door access is by taking adequate safety precautions. [...]  

WordPress migration: steps for a successful server migration

There is much more going on behind WordPress blogs than the average visitor is aware of. In addition to texts, pictures and other graphics, it is primarily the behind-the-scenes aspects like plugins and user settings that make the site what it is. All of these features have to be taken into account when migrating from A to B. Thanks to tools like migration plugins, moving your WordPress blog to a different server is now a manageable feat, even without professional support. [...]