CRUD: the basis for data management

It won’t take long for those looking to get into to software development to encounter the term CRUD. The acronym stands for the typical operations used for communicating with database systems; these normally form the basis of database management. But just how are these access functions for data management actually set up? And how much of role does CRUD play when it comes to the databases’ programming language and language environment? [...]  

Mock-ups and wireframes: visualizing your web concept

There is a lot of work between the original idea and the finished result when you’re developing a new website or app. One of the most crucial and demanding stages of realizing a concept is the visualization of your ideas for the layout, design, and functionality. This is when mock-ups and wireframes are the most useful. [...]  

Multivariate testing: the complex process for optimizing the conversion rate

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes to conversion rate optimization. [...]  

Writing a quote: what you should consider when creating a quote

The profitability of many companies and freelancers depends primarily on the order situation. If you attract a customer’s attention with your products or services, and they send you a request, you should try to create a quote as quickly as possible and send it back to them. We explain what you need to include when writing a quote and the correct way to structure it. [...]  

Protecting your email address: how to prevent spam

Spam robots, so-called harvesters, consistently search the internet for email addresses that can be used for unlawful advertising, phishing emails, and spreading viruses, worms, and Trojans. You’re recommended to have your contact details on your website, but how do you stop them from being misused? This article gives you advice on how to protect your email address. [...]  

Writing an order confirmation: what is it and how do I draw one up?

When an order is placed with you or your business, you ought to write up an order confirmation. This confirms to the person who has made the order that their purchase is being processed and also summarizes all the relevant information, e.g., price, product details, delivery date, etc. But what exactly is an order confirmation and what should you be aware of when preparing such a document? [...]  

CRM tools: software for customer care

Customer care is one of the corner stones of a successful company – whether you are running an online store or offering bank accounts. Even smaller companies can benefit from the use of CRM tools, which help to organize customer- or buyer data. These software systems automate and optimize the process of customer relationship management. [...]  

Bookkeeping software: how does an online accountancy program work?

An accounting program helps you to organize and analyze your invoices and cost centers, VAT, and other areas of accounting. Cloud-based accounting software is particularly popular for small business owners, since it can offer more, due to the internet connection. Many entrepreneurs and self-employed people have time restraints, so that working with the support of an accountancy program can be an enormous relief. [...]  

ZURB Foundation: The CSS framework for responsive frontends

If you don’t have a ready-made template or a homepage kit for the development of a front-end, but also don’t want to completely start from square one, then you should think about using a CSS framework such as ZURB Foundation. The open source solution offers a flexible grid system, numerous other pre-made code snippets, and everything you need to implement a responsive web presence. [...]  

E-Mail marketing basics: the double opt in process

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. This is technically allowed in the US, but only until the recipient explicitly opts out. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double opt in process. [...]