Advertise online with ad exchanges

The advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which company can have their advertisement on the website. Ad exchanges are the central contact for advertisers and website operators and are referred to as ‘the Wall Street of ad impressions’. [...]  

10 tips for usability in mobile commerce

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, web store operators who fail to notice the trend and optimize their site accordingly can lose out on many potential customers, and therefore, a potential profit. From structure, design, and content to the shopping cart and payment methods, everything should be planned with the customer in mind. [...]  

How to use FileZilla: a tutorial on the popular FTP client

FileZilla is considered to be a standard software for transferring data between locally connected computers and online servers. The network protocol is able to transfer via FTP and its encrypted variants, SFTP and FTPS. We’ve created an overview of the client program’s features and break down the details of this program from installation to data transfer. [...]  

Secure network connections with IPsec

A big problem with the previous Internet Protocol version, IPv4, was the missing guarantee of security standards of integrity, authenticity, and confidentiality. This previous protocol lacked the necessary means to identify data sources or enable secure transport. The protocol suite IPsec, developed for IPv4’s successor, IPv6, has changed the situation for Internet Protocol overnight. [...]  

Buyer personas: get to know individual customers better

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you have been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put the focus on them. Creating concrete buyer personas helps to ensure that your carefully planned-out marketing measures reach your target audience. [...]  

Online marketing basics: what is a supply-side platform (SSP)?

Real-time advertising plays a central role in the world of display marketing. This process gives website operators or publishers looking to sell their free ad space the chance to trade advertising inventory in a fully automated bidding process. The goal of this is to sell the inventory to the highest bidder for maximum profit. The supply-side platform thus represents an important interface between demand and supply. [...]  

Online marketing basics: demand-side platform

These days, online advertising is a bidding war, played out in real time. In just a few seconds, complex algorithms decide which banner or advertising medium is to be displayed to your target audience. This being said, everybody wants to show their ads where customers will see them, making ad impressions highly sought-after commodities. They are thus subjected to a competitive bidding process. The automation of this process has saved advertisers time and money, with demand-side platforms acting as an optimization and management platform. [...]  

Password manager – a glance at the best tools

Would you give your account number to a stranger? Most probably not. But millions of internet users may as well be giving away their personal data (and money!) when using passwords that hackers can crack in a matter of seconds. Password managers provide methods for creating and managing truly secure passwords. [...]  

Icon fonts - web design with vector-based pictograms

Use icon fonts for integrating vector-based pictograms into your website. In contrast to pixel images, vector graphics have the advantage that they can be scaled up or down without sacrificing quality. With the help of CSS (cascading style sheets) web designers can also integrate other code-based design features. There are many different open source projects available that boast large icon libraries. [...]  

DNS – the internet naming system

Translating domain names to IP addresses is one of the central services on the internet. Your computer sends daily requests to the domain name system (DNS) without you knowing. Name resolution on the internet usually only captures our attention when something isn’t working properly. But ask yourself today: What is DNS? And what is a DNS server? [...]