The most popular alternatives to Google

Numerous companies and nonprofit organizations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to appeal to more and more users, meaning that website operators should take these alternatives to Google seriously. [...]  

HPKP: What is behind the public-key pinning extension for HTTP

SSL/TLS certificates play an increasingly important role in the transmission of sensitive data. They guarantee that data packets reach the desired addressee without any detours. Problems only arise when internet users are deliberately redirected by invalid certificates from dubious certification bodies – a scenario that can be prevented using so-called HTTP public key pinning (HPKP). [...]  

Copyright law in e-commerce

Legal disputes don’t necessarily have to be settled in court. In many cases, copyright law-related issues can be resolved outside of court using a cease-and-desist letter. In this guide, we provide an overview of what you should include in an official warning as well as a guide to responding to legal warnings. [...]  

Blog with success part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a blog. [...]  

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalization has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what the term ‘information overload’ means and how marketers can ensure that their message is heard, despite the excess of information on offer. [...]  

An overview of the most important Linux commands

Under Linux, all actions that you can carry out with the mouse and window system via the graphical user interface can also be performed using program calls in the terminal – provided you know the appropriate command and how to use it according to the correct syntax. To make working in the terminal easier, we provide you with an overview of basic Linux commands with detailed descriptions and practical examples. [...]  

CSS Tutorial: An introduction to Cascading Style Sheets

Without CSS, websites would just be a collection of text elements separated by headlines and paragraphs. Only the ability to format HTML using cascading style sheets make the internet what it is today: a colorful mix of customized online presences, from the ambitious home hobby page to the award-winning design website. Our CSS tutorial walks you through the secrets of the stylesheet language with the use of detailed examples. Create the foundation of your customized web design with us. [...]  

Snapchat in social media marketing: tips and examples for companies

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign requires a comprehensive understanding of the range of functions of the app and as well as its users. We provide some valuable advice and, through some famous examples, show how Snapchat can help your business become more successful. [...]  

Explore the possibilities with these 10 Raspberry Pi projects

Raspberry Pi is an inexpensive small form factor PC that can behave like a standard computer in many respects. Users can use this innovative mini-computer for all kinds of functions, from setting up an operating system to surfing the web, to using it as a server or a media center, and much more besides. Discover 10 interesting Raspberry Pi projects to try out at home. [...]  

WCAG - W3C guidelines for easily accessible web content

The W3C’s Web Content Accessibility Guidelines (WCAG) offers website operators a list of suggestions for the creation of making their web offers accessible. To this end, WCAG is based on 4 principles: Perceptibility, usability, intelligibility, and robustness. These are supported by 12 fundamental guidelines on how to tailor web content for people with sensory, motor, or cognitive limitations. [...]