Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year....

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

Raspberry Pi mail server: using Raspberry Pi to manage e-mails

Why use e-mail servers from commercial e-mails service providers when you can just set up your own? You can create a private server easily and affordably with a small computer known as Raspberry Pi. Having your own e-mail server, however, requires a certain amount of work and also has its disadvantages. You can find out more about how to set up your personal Raspberry Pi mail server in this...

Starting an online store—insurance

Online retail isn’t solely the turf of Big Dogs like Amazon or Walmart—countless small-to-medium sized businesses as well as private individuals also earn their living by selling their goods online. But there’s more to setting up an online store than simply making sure you’re equipped with the latest hardware and software, or have found an excellent hosting provider. When faced with challenges...

Display advertising/display marketing vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display...

WhatsApp for PC and Mac: WhatsApp Web’s desktop version

Instant messengers like WhatsApp dominate the day-to-day online communication for most Internet users. So it’s no surprise that the Facebook subsidiary has provided a new tool to allow its users to chat on their desktops too. A year ago, they brought out WhatsApp Web. In May 2016, WhatsApp brought out a native desktop app for Windows and Mac OS. We’ll explain how it works.

NGINX — the quick and efficient web server

For years, Apache had been the uncontested go-to web servers and comprised the basis of most websites published in the World Wide Web. The increasing technical requirements of modern web projects and the growing demands and expectations of internet users has brought on a sea change of sorts. Alternatives like NGINX are becoming ever more popular and are slowly creeping up on the classic server...

Web app of the week: Paletton

Are you on the lookout for a harmonious color scheme for your website, presentation, or infographic? The color scheme designer Paletton offers exactly that. With our web app of the week you can create complementary color palettes and export them as style sheets or Swatch file for Photoshop in next to no time.

E-mail marketing: the best time to send newsletters

When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of...

Everything you need to know about e-books – part 1: creating an e-book

The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing.

What is a web server? And which web server software is there?

The equation is simple - without it, there’s simply no web content: when a web server is out of order, then it’s no longer possible to call up any websites that are connected to it. Web servers are what allow online presences to reach the internet in the first place. But just how do these systems work? Which functions do the programs responsible for this task offer? And what’s an example of a good...

My program, your program: copyrighting software

Many developers are now idolized, and with the right idea and snippet of code you could be as successful as most of Hollywood. Musicians and writers often find themselves having to deal with plagiarism, imitators, and free-riders, which is a problem that many developers also face. Their software can easily be stolen and copied. Register your software and you can rest assured that you’re covered if...