Optimize your online store: improve your Google ranking with SEO

With a little search engine optimization (SEO), online retailers can greatly increase their reach —optimizing your online store for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your online store will be listed higher in the Google search results in no time. [...]  

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimization (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners. [...]  

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimization and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase the efficiency of search engine-oriented marketing. [...]  

The domain basics

What is a domain? Despite this word being mentioned so frequently, it’s often unclear what the functions and structures of domains are. Knowing the hierarchical structure of the Domain Name System (DNS) is fundamental for anyone working in IT or in any online industry. We explain the difference between top-level, second-level, and third-level domains, and how you can benefit from subdomains that enable your domain to be more logically structured. [...]  

The basics of search engine optimization

Google helps users to find exactly what they are looking for online. Every website owner should optimize their site in order to be placed as high up as possible in the search results. This is beneficial to the reader and customer as well as the search engine itself. Optimizing is not only about content; it also includes structural and technical aspects. [...]  

First important tips for domain registration

First impressions count and that also applies to domain names. They should be short, concise and creative and obviously not be in use by anyone else. There are countless possibilities to create a good domain name thanks to new top-level domains, special characters and lots more. Just make sure to bear in mind name and trademark laws. [...]  

What happens when an e-mail is sent?

E-mails enable us to send messages and files around the world in seconds. E-mail correspondence is an indispensable part of everyday life for most internet users, but most users, however, don’t actually know how an e-mail is sent. A lot happens in the short time between a message being dispatched to it being delivered. [...]  

What is search engine marketing (SEM)?

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimize strategic aspects of their websites, thereby gaining more visitors and enhancing their web presence. [...]  

IMAP or POP3 – comparing e-mail protocols

When you set up your e-mail account you will sooner or later be faced with the decision of choosing between IMAP or POP3. Both transfer protocols help you receive your e-mails. But what are the differences between IMAP and POP3? And when is it best to use which protocol? [...]  

What information does the e-mail header contain?

Have you ever been curious about how an e-mail arrives at the designated recipient? The header area of an e-mail contains a lot more information than just the sender, the subject, the recipient and the date the e-mail was received. By displaying all of the e-mail header you can determine whether the e-mail falls into the spam category. Learn how to decipher the information in an e-mail header. [...]