General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Marking up your website with JSON-LD according to Schema.org

JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.   

How to organize sales in your web store

Think setting up a successful web store is just about providing a selection of cool products and getting a good search engine ranking? Think again. As you start receiving your first orders, you should already have given some thought to how you’re going to distribute your wares. When it comes to keeping up with your competition, a well-organized sales strategy is just as vital as making money. [...]   

Setting up an online store: tips for creating your business

A business plan is an essential tool for every entrepreneur seeking to kick off a budding project. This not only applies to brick-and-mortar companies, but also to web stores. This is where entrepreneurs can really get to the heart of their business concept, outlining all the crucial elements: from marketing strategies to the company’s staff structure. Providing a projection of the company’s [...]   

Online marketing basics: conversion rate optimization tips

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Conversion rate optimization (CRO) analyzes websites and order processes and helps identify weak spots throughout the [...]   

WordPress newsletter plugins compared

E-mail marketing plays a decisive role for companies, while bloggers can also keep their readers up to date with a newsletter. But getting the e-mail newsletter into the inbox of customers and followers can be difficult: for this, you must integrate a registration form into your website. WordPress offers numerous tools for this purpose, including a multitude of WordPress newsletter plugins. Here [...]   

Good customer service ensures long term success

Acquiring new customers is an important matter for every online store owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your store. How can you make use of resources to help extend the customer lifecycle?   

Servers with SSD storage: a forward-thinking hosting strategy

SSDs have been gaining ground for years now. Until recently, these flash-based storage devices have been mostly used by mobile devices, like smartphones or MP3 players. But more recently desktops and servers have been making use of this technology. What advantages do SSDs have over traditional storage devices? Find out here.   

CMS without database: the simple solution for small web projects

  • CMS

Do you know any content management systems without databases? These simple CMS systems are usually free, can be downloaded online, and can often be extended and adjusted to the user’s needs. Despite these advantages, are simple CMS platforms really a serious alternative to the classic CMS giants Drupal, Joomla and Typo3, which are linked to databases such as MySQL or MariaDB?   

Google Analytics: analysis for web success

Website operators pull out all the stops to try and guide visitors to their web presences, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?   

WordPress: The CMS for more than just blogs

  • CMS

The CMS WordPress started out as a popular tool for blogs. Since then, it has developed into the world’s most prominent content management system. Due to its high profile as market leader, the demands on WordPress’ functionality are great. Is the CMS up to the task? Find out in our comprehensive WordPress review.