General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Switching domain providers: what to keep in mind

Are you fed up with your current hosting provider? If so, you should consider transferring your domain. But don’t let the idea scare you off! These days, transferring an existing domain to a new hosting provider is easier than ever before. Check out our guide to ensure you’re up to date with the ins and outs of domain transfers.   

Accessing a webpage – what happens in the background?

In order to access a web page in a browser, you just have to enter the URL into the address bar in your web browser and the requested website will pop up on your screen. This seems simple enough, but the process that’s taking place in the background is a highly complex one. Learn about what happens when you access a website – from the URL translation to the relevant IP address via data transfer, [...]   

How to make your website mobile-friendly

The internet is becoming increasingly more mobile, which is proving challenging for website operators. There are still many websites which aren’t properly optimized for smartphones and tablets and can only be partly displayed. Since Google’s mobile update, these sites can expect significant visibility losses. Separate mobile websites, adaptive and responsive designs, and mobile plugins for content [...]   

Making money on YouTube – turning a hobby into a job

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you?   

More productivity with IFTTT

The web service IFTTT lets users automate the processes of over 200 different web applications, services, and devices according to rules defined by users. The rules, also known as recipes, fall into one of two categories: 'if recipes' made of one component, and 'do recipes' composed of two. Many pre-packaged recipes can be found online, and can be easily tested, even by beginners.   

Successful e-commerce business: 8 tips for online store marketing

You may think that the business model and the product range on offer are the most important success factors for an online store. But what’s the point of an exciting range of products if no potential customers can find their way to the store? Success comes with proper online store marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social [...]   

Successful B2B e-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into [...]   

Creating and designing newsletter templates

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalized design optimized for smartphones, tablets, and computer screens can ensure your company [...]   

Social media for businesses: creating a Facebook page

A social media presence is essential for a successful marketing strategy, and maintaining a Facebook page is a key component of that strategy. What’s more, creating a Facebook page is simple. All companies, small and large, should ensure that they’re represented on the social media giant. Find out how here.   

Introduction to HTML5

HTML5 is the new core language of the internet. But many web developers have opted out of this version and instead still use older markup languages like HTML 4.01 or XHTML. These often require plugins, reducing the site’s compatibility and security. HTML5, on the other hand, supports the direct integration of multimedia elements as well as JavaScript-based programming interfaces.