Deepfakes: the next generation of counterfeits

Thanks to deepfakes, the internet is experiencing a new generation of counterfeits: they enable realistic video manipulation with little effort...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

How to create the perfect out of office message

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want...

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with the college football team: if you’re not using WhatsApp, you run the risk of...

Key performance indicators (KPIs) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Web design basics: creating a photo gallery for your website

Multimedia content is an integral part of the internet. From images to GIFs to videos – without engaging visual elements, websites become dull, gray blocks of text, and web stores would be nothing but an endless list of product descriptions. Image galleries are a popular way of presenting graphics and images clearly on to a web project. With some simple HTML, it’s easy to create a basic Lightbox...

10 free Drupal themes you should know about

  • CMS

Acting as a template for web presences, themes can change your website’s appearance in the blink of an eye. If Drupal is your chosen CMS, you’ll never be short of layout options. When it comes to free Drupal themes, users are spoilt for choice. The hard part is knowing where to start! There are a lot of deciding factors here, including your knowledge of web design and what type of website you’re...

Internet security: secure websites with SSL and HTTPS

The topic of data security is becoming increasingly important for both private users as well as in the business world. As a website owner, you should take all the necessary precautions to ensure that a visit to your site is as secure as possible. Converting from HTTP to HTTPS or SSL is an important step in securing your website and gaining your customers’ trust.

MongoDB tutorial: installation and setup

MongoDB is a document-based database system that competes with the more traditional relational systems. The setup and configuration is comparable to classics like MySQL, making it fairly straightforward to switch over. So how do you save and call up data with this modern software? Our MongoDB tutorial will explain the installation process and first steps to get you started on this open source...

Marketing basics: what is display marketing?

Display marketing is among the best-performing advertising channels in online marketing. Those who immediately think of irritating banner advertisements and obnoxious pop-ups have fallen behind the times. This is because display advertising has experienced some changes in recent years. In order to adapt to recent developments, like banner blindness, new strategies for gaining viewers’ attention...

Keyword research - part 3: keyword strategy

An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimization can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritized according to their relevance for the project you’re optimizing. In part three of our series, we show you how to develop such a...

Keyword research – part 2: research tools

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

Keyword research – part 1: first steps

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...