One advantage brick-and-mortar retailers have over their e-commerce counterparts is that customers are able to experience products with all of their senses before they’re purchased. Online shopping, on the other hand, only provides potential customers with descriptions and product photos. What follows is that high-quality photos are all the more important for online shops. Find out how to create [...]
Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimization, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you [...]
Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.
There’s more to social media than cat videos and vacation selfies. Over the past few years, marketing managers have discovered the great potential of different social media channels. Almost every business uses Facebook as a marketing platform, and many have discovered that this social network is about more than just managing the business’ image and strengthening a brand name. Social media [...]
If your online project is growing and beginning to attract international customers, the workload of your server is also increasing. High user numbers and the large geographical distribution of the clients result in ever-increasing loading times and slow transfer rates. By using a CDN (content delivery network), you’ll be able to react to increasing demands and optimize your data delivery.
While humans automatically structure data when reading a website, programs like web crawlers or screen readers have to rely on special labeling in order to grasp sematic relationships. This additional information can be embedded in HTML code through a corresponding markup for structured data. Website owners have four formats at their disposal for this task: Microformats, RDFa, Microdata, and [...]
E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly [...]
The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software [...]
The first ever e-mail was sent by the American, Ray Tomlinson, in October 1971. Fast-forward several decades and e-mail has developed into one of the most used internet services in the world, but are its days numbered? Will instant messengers and social media render e-mail useless for the digital generation? Current figures provide information, as well as a glimpse into the future of e-mail.
Twitter Cards are a convenient option for turning the social media platform into an outlet for boosting your own web project. Whether you want to present a product, an appealing photo, an app, or your latest blog entry, Twitter Cards allow you to create snippets tailored to target groups that lead to your website.