YouTube Stories: The video platform now offers a Story function

In order to remain at the forefront of the social media world, even pioneers like YouTube must be guided by younger competition from time to time....

MOOC – the online education platform

MOOC opens the door to a new era of learning. Massive open online courses give everyone with internet access the opportunity to receive education at...

What is Chrome 68?

Early next month, Chrome 68 will be launched and the new browser will distrust all webpages that do not have HTTPS encryption as “not secure”. This is...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will...

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

Sale contract negotiation: The laws of e-commerce

Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are...

Statistic problems and other obstacles with A/B testing

Website usability tests are a common method of optimizing your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analyzing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimization.

MAMP: the local development environment for Mac OS X

If you’re developing a website, it’s important to regularly ensure that all the elements function as intended. Although there are no specific tools required for creating a basic info page with static content, it’s not possible to preview a project containing dynamic elements without some additional tools. The simplest solution is to use an all-in-one development environment like MAMP.

XAMPP tutorial: installation and first steps

The software packet XAMPP is a collection of popular applications like the web server Apache, a leading database management system (either MySQL or MariaDB), the scripting languages PHP and Perl, and more – all together in a compact test server. Our XAMPP tutorial will take you through the installation and configuration process, with the aid of clear instructions and screenshots, to help you set...

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in...

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

Host: how to find out which provider is most suitable for your project

If you want to release a new web project today, you need to find the right host. Hosts have become a popular alternative for large companies, since they enable convenient outsourcing of certain work areas or data, saving company resources. But how do you know which host and which hosting package best meets your needs? And why is the provider’s security concept such a crucial criterion nowadays?