The need for a global touch

In today’s globalized world, strong bull markets on the home front simply aren’t enough if you wish to turn your company into a true Unicorn. Branching out into the world is a task that requires understanding and respect for different cultures and their laws. Failing to take such nuances into account may not only turn potential clients and customers off, it can also be the source of other, more substantial headaches. A look at Germany’s Impressum law. [...]  

How to prevent XSS/cross-site scripting and close security gaps

Have you ever heard of cross-site scripting (XSS)? This is when unauthorized users take advantage of security gaps in internet browsers and on web servers to plant malware and run it anonymously. But what lies behind these attacks and how can website operators and users protect themselves? [...]  

Setting up an online store: the basics

If you’re planning to set up an online store, you have a lot to consider. Amongst other things, your checklist will include applying for a business license, developing a concept, and calculating your finances. But don’t despair! A host of webstore programs and optimization functions are on hand to help you succeed. [...]  

PHP7 – shorter loading and access time online

Those running dynamic websites that use complex content management systems benefit from quick loading times. In comparison to its predecessors, PHP7 is a new script language that noticeably shortens loading times for pages. This new feature increases both performance as well as user-friendliness for your web presence. [...]  

Online payment methods in e-commerce

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in their online stores. [...]  

Modern web development: the basics

The trends driving web development are moving away from static web presences and heading increasingly in the direction of interactive content. Even though languages like HTML and CSS still rule the roost, a growing number of developers prefer the server-side programming language, PHP, for dynamic websites. Client-side script languages like JavaScript make it possible for a site to react to user input. Find out more about these basics of modern web development in our digital guide. [...]  

Product photography: the best tips for store owners

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to give the buyer a visual interpretation. Convincing product images increase the chances of a sale and therefore generate revenue. [...]  

How e-commerce conquered America

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience? [...]  

Mobile First: the new approach in webdesign

Are smartphones and tablets the beginning of the end for stationary computers? Many developments confirm this, not just the increasing number of mobile search queries on Google. The mobile first approach follows this trend and places primary importance on creating mobile websites. A slimmer scope and more dynamic layout yield more than just satisfied smartphone users — they boost search result rankings. [...]  

Server Backups with rsync

A server backup is the best method for securing the data of your online projects, thereby preventing any damaging losses. Server environments are especially in need of cleverly devised backup strategies that take every type of device into account. Here, backup programs become essential. Free applications, like rsync, offer reliable and compelling alternatives to their expensive conventional counterparts. [...]