General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Analyze and optimize e-mail newsletters with tracking

Analytics tools are widely used to collect statistics on website usage: with Google Analytics, Piwik, and other software, the users’ surfing behavior can be more easily understood. What’s less known is that newsletter tracking in e-mail marketing does a similar job regarding e-mail dispatch. This allows you to determine, for example, whether recipients have opened your newsletter and clicked on [...]   

Server migration: how to transfer your data to a new server

Moving to a new server can become a real challenge even when you’re not changing provider. You need to take care and plan your strategy well. This is the only way to ensure the integrity of the data transferred to a new server and to keep downtime to a minimum. But what exactly is server data migration? And what problems can be expected during implementation?   

SEO basics: what is black hat SEO?

Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.   

Social selling: business relations on the social net

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for [...]   

What is a floating IP?

IP addresses are essential for modern digital communication. They are the 'connection numbers' of all devices in the network and this is why they are one of key foundation elements of the internet as well as other networks. Communication is based on a common 'language': the internet protocol. But what exactly is a floating IP and what is it used for? What is the difference between a floating IP of [...]   

How to set up a proxy server with Windows

Proxy settings can be established quickly and easily via the operating system’s control panel or browser menu. Discover exactly how to do this with our comprehensive step-by-step introductions for Windows 7, 8, and 10. A faulty proxy configuration can cause connection failures, but there are simple ways to detect the causes and rectify these errors.   

Squid - the cross-platform open source proxy

If you’re optimizing your website, then you shouldn’t just turn to content and design; it’s important to also make sure that you invest ample time into the functionality of your website. Usability and loading time are just as important for a website’s success as high-quality and regularly offered content. A long loading time is one of the main causes of high bounce rates. The simple solution: a [...]   

Creating an online store with WordPress: how to do it

  • CMS

In order to successfully sell products in the age of mobile internet and digital offers, having a well-functioning online store is a necessity. But how can you create your own online store without resorting to expensive help? With WordPress, you can quickly and easily set up your own web store. We will show you how to do it – step by step.   

Linux editor with a vast range of functions – Vim

In order to edit text files or receive source codes from software or websites, you require a text editor. Whether you’re using Linux, Windows, or Mac: the majority of operating systems these days already have them installed by default. There are also editors like Vim, which have a wider range of functions and simplify working with the confusing lines of code.   

Deduplication vs. compression: two concepts in data reduction

With the mass of data constantly increasing, ever more efficient storage techniques are required to reduce storage requirements with as few losses as possible. For this purpose, there are two compression techniques that are currently in use. While data compression identifies and eliminates redundant information within a file, deduplication is a cross-file method that is particularly suited to [...]