Create your own app – part one: the planning phase

Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you through all the steps you need to offer users a new native mobile app. It all starts, of course, with the planning phase. [...]  

DNS server unavailable? Here’s what to do

‘DNS server not responding’ is a typical error response on Windows. Its presence indicates that some sort of problem is occurring with your internet connection. This phenomenon can be the result of many different causes. In addition to network problems, routers, Windows Firewall, and the web browser are also taken into account when troubleshooting. [...]  

Translation tools: handy Google Translate alternatives

These days dealing and engaging with foreign languages is easier, quicker, and more direct than ever. Whether you’re at work or on holiday, numerous language tools and smartphone apps can help with the translation of difficult words, sentences, and online texts. Google Translate and alternative translation websites offer comprehensive tools that easily enable us to understand other languages. Across the internet there are many free applications for a variety of contexts, and with the help of flexible language choice, suitable synonyms, helpful example sentences, and basic spell check, all succeed in making interacting with other languages that much easier. [...]  

Alternatives to ownCloud: an overview of the best hosts

When it comes to cloud storage services with synchronization functions, many users see ownCloud as the most reliable option. That being said, it is also worth broadening your perspective, as the best alternatives to ownCloud also offer some other interesting features, which cloud storage service enthusiasts should not be missing out on. This article is here to help you find the alternative to ownCloud that is right for you. [...]  

Design patents: protecting your design idea

Ever wondered why no products ever have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design patents. They may be less common than traditional utility patents, copyrights, or trademarks, but design patent applications have led to many high-profile court cases in recent years. But what exactly are design patents, how much do they cost, and how does the USPTO issue them? Our guide will take you through the process of obtaining a design patent to secure protection for your idea. [...]  

Expired domains – hot tip or a fire hazard?

Many people regard expired domains as website addresses that were previously in use, but have become available for re-registration after the contract was terminated or ran out. The life cycle of a recently-available domain can have a positive as well as a negative effect on the search engine ranking. The focus is primarily on inbound links that come from other websites. [...]  

5 tips for your first Google AdWords campaign

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s our top 5 Google AdWords tips to help get your campaign started. [...]  

Click rate & opening rate – newsletter KPIs in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important? [...]  

Installing and configuring an Apache web server

The Apache http server is the standard web server for providing HTTP documents on the internet. But did you know it’s also possible to install an apache web server locally on your Windows PC? This is a great method of testing out web pages and checking scripts. To get started, all you need is the free software package and a few minutes. [...]  

What are the best alternatives to Facebook?

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But because all our private communication now takes place over these digital channels, we now need to think more about our data protection and privacy settings. Facebook, the kingpin of social media, has been constantly criticized in this regard – so we’ve compiled a list of alternatives to Facebook for users who have had enough. [...]