Guerrilla marketing: effective ads in the age of advertising

In this era of Facebook, Twitter, etc. it’s more important than ever for businesses to attract consumers’ attention. But in such a barrage of multimedia ads, how do you succeed in getting noticed? Through the use of remarkable advertising techniques, so-called guerilla marketing offers the opportunity to reach millions of social media users worldwide. Welcome to guerilla marketing 2.0 – where anything goes as long as it’s original, and more importantly, generates plenty of clicks, likes, and shares. [...]  

Viral marketing: digital word of mouth

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the chance of achieving maximum success with minimum expenditure. [...]  

Neighbor Discovery Protocol (NDP) – what is it?

Network configurations today are done quickly. For those who do not rely on their own fixed settings for routers, computers, and more, the Internet Protocol family provides the appropriate set of automatic mechanisms to determine critical parameters, such as the default gateway, IP address, and MAC address. [...]  

Dynamic DNS (DynDNS): making remote control easier

Being able to access your home computer from another location is no longer a complicated matter thanks to remote connection. It is handy to be able to use your computer from the office and swap files. But IP addresses change often and this throws a spanner in the works. DynDNS (DDNS) services are the solution. In this article, we explain what these are and how you can access your computer via the internet. [...]  

Web frameworks – overview and classification

Frameworks are an integral part of web engineering. Instead of writing applications from scratch, programmers can rely on tried and tested software frameworks from pre-defined classes and methods for object-oriented software development. Choosing an appropriate web framework is anything but easy. We explain how different kinds of frameworks work and what you should know to find the perfect web framework for your software project. [...]  

What is CentOS?

Finding a suitable operating system that meets your own requirements is usually not very difficult in the private sector. Most of the time, it’s just down to personal taste whether you favor Windows, macOS, or Linux. The search for a system solution for enterprise and server environments is far more difficult and complex. When selecting, factors such as long-term support, security, and cost play a decisive role. An often underestimated operating system for this sector is the RHEL derivative, CentOS. [...]  

WordPress frameworks: the easy way to get your ideal theme

Themes are a great way to give your WordPress project a unique look and add special features quickly and easily. Intuitive and beginner-friendly, no programming knowledge is needed to implement your perfect look. The basis for many purchasable layout templates are special themes, which contain layout editors and basic functions and resemble a homepage kit. These special WordPress frameworks can also be used to develop your own theme. [...]  

WLAN security: how to make your wireless network into a fortress

When you’re traveling with portable devices, you’ll find public WLAN everywhere, giving you access to the world wide web. Even in residential and work spaces, practical wireless networking is widespread. It’s easy to forget that there’s a risk involved when transferring data using one of these access points. In the following article, we explain the biggest security risks and show you how to make your WLAN more secure. [...]  

Debian: what does this Linux kernel offer?

Anyone looking to learn about Linux operating systems will come across Debian soon enough. The GNU/Linux distribution was one of the first of its kind and is still one of the most widely used today. Over 1,000 community members work on the Debian project, furthering the development of the collection. But how did Debian become so successful? And what makes this system software so interesting to server operators? [...]  

Inbound marketing: the elegant way of addressing customers

Advertising on social networks like Facebook, Twitter, and YouTube, or on search engines like Google, is a crucial way for large companies to make themselves found online. Smaller companies and online stores, on the other hand, must depend on cheap but efficient alternatives. One possible solution is so-called inbound marketing, which focuses on the individual user and aims to make them a long-term fan of the company. [...]