Big Data

E-books part one: how to create an e-book

Everything you need to know about e-books – part 1: creating an e-book

The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing.

Ruby on Rails: creating your own with less code

Ruby on rails: the MVC framework for complex web applications

Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and...

Display advertising vs. real-time advertising (RTA)

Display advertising/display marketing vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display...

Apache Hadoop: the framework for Big Data

Apache Hadoop: distributed storage architecture for data quantities

Are you looking to execute complicated computing processes with large amounts of data? This is exactly what the Big Data framework, Hadoop, focuses on. The open source Apache software offers a Java based frame with which various Big Data applications on computer clusters can be parallelized. Hadoop’s modular expandability, which offers users an enormous range of functions, is a particularly...

Buyer personas for optimal targeting

Buyer personas: get to know individual customers better

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you have been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put the focus on them. Creating concrete buyer personas helps to ensure that your carefully planned-out marketing measures...

Log files: recording computer processes

What type of information is stored in a log file?

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments....

Web Page tagging—a tried and true web analysis method

Web Page tagging: gathering data through code

Those who use Google Analytics know how valuable the data is that this web service is able to deliver. In order to hold your own against the likes of your competition, monitoring your website visitors is an indispensable task. But which techniques make these data gathering tools so useful? We’ll introduce the concept of web page tagging and let you know how it works.

What are web analytics?

Website optimization: how to use web analytics

Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...

Cohort analysis – understanding user behavior

Cohort analyses – a quick insight into user behavior

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behavior and succeed...

Customer journey mapping: targeting the customer

Customer journey mapping: the company from the customer perspective

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.