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What is RankBrain?

Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low when it comes to revealing its search algorithms but this time the company has been quite open. We explain how RankBrain works. [...]  

Browser fingerprints: tracking without cookies

In recent years, so-called browser fingerprinting has established itself as a tracking method that doesn’t rely on the use of cookies. Web servers capture different characteristics from visitors’ browsers and determine their digital fingerprint based on them. They enable visitors to be recognized at a later date. While some information is automatically transmitted, it is mainly active elements such as Flash animations or JavaScript applications that provide crucial information. [...]  

What do EU cookie laws mean for you?

Online cookies used to track behavior online are commonplace in the modern internet world, serving many functions, from storing login information to telling websites which pages you visit. In 2011, EU member states implemented their respective cookie policies, dictated by amendments made in 2009 to the EU directive for privacy and data protection online. But what do these rules mean for UK businesses? And do they affect US website operators? [...]  

Expired domains – success with abandoned websites

Buying expired domains can be a profitable business – just look at this example from the US. University graduate, Cameron Harris, was able to earn more than $20,000 with an expired domain. But how did Harris actually make this small fortune? This article reveals what happened. [...]  

The evolution of Google search results: 1998 to

Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things moving – giving both users and marketers alike food for thought. [...]  

The Google evolution: Mobile search results

In the modern world you don’t just have your smartphone on you at all times – you have Google as your daily companion as well. Through its broad range of services and applications for mobile devices the search engine market leader has taken a firm grip of the mobile phone industry with the help of its many partners. Google offers more than just a mere mobile search, the company provides personal digital assistance on smartphones designed to help users organize their day-to-day life, get from A to B, and always stay on up to date with the things that matter. [...]  

What is Internet protocol? – IP definition, etc.

When networking a computer system, protocols play an important role. An example is the Internet Protocol, which was published in a first specification in 1981, and is the indispensable basis for the smooth sending and receiving of data packets. But what is behind the RFC standard? And how does the internet protocol actually work? [...]  

Progressive web apps | what advantages do they offer?

The app market has already produced several new and progressive app formats; conventional native apps were followed by the development of web apps and hybrid apps. But then what is a progressive web app (PWA)? Fundamentally, they are based on the concept of a web app that then takes the form of an app. But PWAs manage to go one step further, promising users the optimized use of a mobile device’s native functions, as well as being fully operational offline. [...]  

How HTTP/2 optimizes the World Wide Web

HTTP/2 has been released and is the official successor of the internet protocol HTTP/1.1. It is already compatible with many current web browsers and servers. Up to this point, many of the bigger website operators have switched to using the new transfer protocol. But what lies behind the Hyper Transfer Protocol and what are the advantages of the new version? [...]  

SoundCloud alternatives for music marketing

SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special advantages that might even mean you will soon prefer their service to that of the market leader. We’ll look at the most popular ones and compare them to SoundCloud. [...]