Company Start-Up

How to change your domain name

If you own a website, you should know that it needs to be continually maintained and adjusted. But in addition to normal tasks such as administration, maintaining content, and web design, sometimes radical, fundamental changes need to be made. These are especially necessary if you decide to rename your website, a process which is known as a domain change. But how exactly does a website operator go [...]   

Magento: an introduction to the open source software

  • CMS

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more [...]   

PrestaShop – the modular system for e-commerce

  • CMS

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for [...]   

Growth hacking: creative growth strategies

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimization and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle [...]   

Steps to Verified Trademark Registration

Any member of the economy has the right to apply for trademark registration for products or services that they use in the course of their trade. Whether these rights are granted depends on an evaluation by the federal authorities and the application’s compliance with legal requirements. This article shows how this process unfolds in the context of trademark registration, the registration costs [...]   

Everything you need to know about design patents

Ever wondered why no products ever have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design patents. They may be less common than traditional utility patents, copyrights, or trademarks, but design patent applications have led to many high-profile court cases in recent years. But what exactly are design patents, how [...]   

The basics of trademark law

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any troubles, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same because the brand name doesn’t just carry prestige, but also security and money. Read on to [...]   

Creating a web store: the cornerstone of seed money

When planning the finer details of your web store, rushing through your financial plan can lead to chaos. It’s important to be aware of how much money you need to spend, and only an extensive finance plan can provide the necessary security for the development of your web store. But what expenses do you need to be aware of when setting up your web store?   

Creating a business plan for your online store

A business plan is an essential tool for every entrepreneur seeking to kick off a budding project. This not only applies to brick-and-mortar companies, but also to web stores. This is where entrepreneurs can really get to the heart of their business concept, outlining all the crucial elements: from marketing strategies to the company’s staff structure. Providing a projection of the company’s [...]   

10 tips for legal certainty for your online store

In recent years, many online shops found themselves receiving warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up, which specialize in identifying legal violations and then fine the operator. If you want to start up your own online store, you need to make it and the products on offer [...]