Content Marketing

TYPO3 – the CMS with greater functionality

TYPO3 – an extensive content management system

TYPO3, while lesser-known in the US, is one of the most popular content management systems in Europe. This is because the CMS offers endless solutions for web design, although it is quite complex to use. As part of our series on content management systems, we will take you through a comprehensive guide of TYPO3, to find out who it is suited for and which plugins and functions the software offers.

CMS comparison: A review of the five best platforms

CMS comparison 2018: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

Registering an emoji domain – does it make sense?

Registering an emoji domain – the way forward or just a gimmick?

Emoji domains immediately catch your eye. Why continue to register normal domains when you can get the message across with a few smileys? Registering a smiley URL doesn’t come without its problems though. In this article, we explain what is needed to set up an emoji URL, and explain the advantages and disadvantages of using emoticons in domain names.

What is YouTube Stories?

YouTube Stories: The video platform now offers a Story function

In order to remain at the forefront of the social media world, even pioneers like YouTube must be guided by younger competition from time to time. Youtube has therefore decided to introduce another communication channel in addition to the Community feature. Like Snapchat and Instagram, the video platform now has a Story feature that allows you to share short videos with your followers. Originally...

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Online video marketing – opportunities for businesses

Video marketing – Content marketing 2.0

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

Headless CMS: What are the benefits?

Get more from your own content with headless CMS

If you want to juggle more than one channel with your content management system, you’ll quickly reach the limits. A classic CMS offers many simplifications, but at the same time is limited with its design options. For this reason, content creators sometimes rely on another solution: a headless CMS. This separates the frontend from the backend so that different websites and mobile apps can be...

A New Way to WordPress: Things to Know About Gutenberg

A New Way to WordPress: 4 Things to Know About Gutenberg

As the launch of WordPress 5.0 approaches, website owners and developers are raising questions about the new Gutenberg plugin. In four easy points, this article provides a detailed overview of the usability, new features and technicalities of WordPress’ Gutenberg plugin, read on to find out more about this exciting update.

Tips for successful blogging part 1: creating a blog

Blog with success part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a...

What is Reddit?

Somewhere between news and memes: what is Reddit?

“Have you read the news on Reddit today?” Another day, another interesting discussion in r/worldnews. “What is Reddit though?” Oh, it’s just one of the world’s leading social networks. Reddit ranks fourth among the most used social media websites in the USA. Here, we will show you how Reddit works and what makes the network so exciting.