Content Marketing

The most important Google updates at a glance

The most important Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Online video marketing – opportunities for businesses

Online video marketing – opportunities for businesses

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.

Headless CMS: What are the benefits?

Headless CMS: What are the benefits?

If you want to juggle more than one channel with your content management system, you’ll quickly reach the limits. A classic CMS offers many simplifications, but at the same time is limited with its design options. For this reason, content creators sometimes rely on another solution: a headless CMS. This separates the frontend from the backend so that different websites and mobile apps can be...

A New Way to WordPress: Things to Know About Gutenberg

A New Way to WordPress: Things to Know About Gutenberg

As the launch of WordPress 5.0 approaches, website owners and developers are raising questions about the new Gutenberg plugin. In four easy points, this article provides a detailed overview of the usability, new features and technicalities of WordPress’ Gutenberg plugin, read on to find out more about this exciting update.

Tips for successful blogging part 1: creating a blog

Tips for successful blogging part 1: creating a blog

Anyone can become an author online by starting a blog to publicize ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a...

snackable content

snackable content

Snackable content has become an online marketing buzzword. The term refers to content on the web that can be taken in quickly and easily. Examples of snackable content include posts and tweets, pictures or memes, and short videos. Snackable content is designed to suit the average attention span of web surfers, and is usually sensationalist or emotional, designed to pique a reader’s interest...

Nonprofit marketing: Success with social marketing

Nonprofit marketing: Success with social marketing

Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own...

Storytelling tools at a glance

Storytelling tools at a glance

Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are...

Creating a Wikipedia page

Creating a Wikipedia page

Have you ever toyed with the idea of creating your own Wikipedia entry? There are certain criteria Wikipedia requires in order to publish an article – and to ensure that content is fact-based, new entries are extensively checked by Wikipedia editors. Learn how to make your own Wikipedia page, and reduce the risk of your article being deleted.

Omnichannel marketing: definition and strategies

Omnichannel marketing: definition and strategies

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...