Content marketing has arrived in the B2B sector. However, a successful B2B content marketing strategy differs fundamentally from those used by B2C companies. The target group is demanding, potential customers are most likely specialists in their field of expertise, and they make their decisions based on facts, figures, and pragmatic principles. This poses very specific challenges for B2B content [...]
The internet is made up of a lot of content, to say the least. If you want to filter out the most interesting posts for your customers, and curate content efficiently, you need the help of specialized tools. These range from simple, small browser extensions to comprehensive, all-in-one solutions. In addition to the price, the range of functions should really be what you make your choice based on: [...]
If you want to juggle more than one channel with your content management system, you’ll quickly reach the limits. A classic CMS offers many simplifications, but at the same time is limited with its design options. For this reason, content creators sometimes rely on another solution: a headless CMS. This separates the frontend from the backend so that different websites and mobile apps can be [...]
TYPO3, while lesser-known in the US, is one of the most popular content management systems in Europe. This is because the CMS offers endless solutions for web design, although it is quite complex to use. As part of our series on content management systems, we will take you through a comprehensive guide of TYPO3, to find out who it is suited for and which plugins and functions the software offers.
Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content [...]
“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural [...]
If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?
Nonprofit organizations use advertising to successfully market their products. In contrast to profit organizations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own [...]
As the saying goes: 'The customer is king'. This principle is emphasized online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be [...]
E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.