Content Marketing

Creating a newsletter: good content ensures success

Creating a newsletter: good content ensures success

Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.

Successful customer retention with newsletter marketing

Successful customer retention with newsletter marketing

E-Mail marketing provides a direct and personalized way of delivering the recipient the information that they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...

Storytelling| Stories for your marketing strategy

Storytelling| Stories for your marketing strategy

Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful...

Marketing Mix - An Overview of 4P Marketing

Marketing Mix - An Overview of 4P Marketing

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

Explainer Videos: The Best Tools

Explainer Videos: The Best Tools

Whether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we will show you which tools you can use to create explainer videos yourself.

Creating a forum: how it works

Creating a forum: how it works

Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum?

From eZ Publish to eZ Platform: an intro to eZ Systems CMSs

From eZ Publish to eZ Platform: an intro to eZ Systems CMSs

eZ Publish and its follow-up programs, eZ Platform and eZ Studio, specialize in creating and publishing content for extensive web presences. The business CMS solution can be used for commercial websites as well as community, e-commerce, and other online platforms. But are eZ Publish CMS applications really as user-friendly as their developer promises?

Jekyll: the basic framework for web projects without databases

Jekyll: the basic framework for web projects without databases

If you want to create a blog or a website, you can choose from numerous help packages such as website construction kits or content management systems. However, these complete packages often prove to be far too extensive for many projects. The website generator, Jekyll, which is closely linked to the developer platform, GitHub, proves that simple web presences can also be created with few functions...

Interactive content: unique content leads to success

Interactive content: unique content leads to success

Successful websites are increasingly characterized by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

Gender marketing: definition and implementation

Gender marketing: definition and implementation

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender marketing has become a central aspect of the image of many businesses. But how should we understand the term, ‘gender marketing’ and how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using...