Content Marketing

Everything you need to know about e-books: e-book formats

Everything you need to know about e-books: e-book formats

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.

Blogger outreach: how to do it right

Blogger outreach: how to do it right

Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with...

Free tools for a successful online keyword research

Free tools for a successful online keyword research

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

Successful blogging part 2: what should I blog about?

Successful blogging part 2: what should I blog about?

Starting a new project is always difficult, especially when you’re wanting to join the world of blogging. In part 1 of our blogging series, we discussed the technical aspects of starting a blog. But how do you go about searching for topics? Read part 2 here to discover how to collect blog ideas, pick a suitable blog topic, and analyze the potential of your new venture.

ExpressionEngine – the flexible CMS

ExpressionEngine – the flexible CMS

ExpressionEngine from EllisLab markets itself as ‘the most powerful and flexible content management system’. Are they right? Brands like Nike, Apple, and the BBC seem to think so. In this CMS review, we’ll take a look at ExpressionEngine’s features, extensions, SEO, pricing, and more, to help you decide if this fee-based content management system is right for you.

Content delivery networks from a SEO point of view

Content delivery networks from a SEO point of view

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...

Composr 10: the new CMS from ocPortal

Composr 10: the new CMS from ocPortal

The UK-based CMS ocPortal has undergone a rebrand: presenting Composr 10. Following in the footsteps of ocPortal 9, this CMS offers an all-in-one solution for web presences, with no need for extensions or templates. But who is Composr 10 suited to? And how does it compare to the CMS market leaders?

Successful content planning

Successful content planning

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

8 steps for a successful content strategy

8 steps for a successful content strategy

There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term...

Content marketing – analyzing the results

Content marketing – analyzing the results

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimization of individual...