Data Analysis

Measuring success: Instagram statistics & analysis tools

Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. But there is still quite a bit of uncertainty with this social network, where everything revolves around having the perfect picture. In reality, many businesses have no idea how successful their campaigns are. The potential for optimization often goes untouched, and the followers that have taken so much effort to gain, begin to disappear. Anyone who wants to avoid this happening should keep a very close eye on their account – with the new Instagram Insights and/or a special Instagram monitoring tool. [...]  

Create your own visitor counter: How it works

At the start of the internet, a visitor counter on a website was a classic marketing instrument that significantly helped the success of a web presence. Today, the practical scripts are primarily used for presenting click numbers on specific content, such as videos or blog entries, as well as for collecting basic user data for web analysis. If you don’t want to rely on free or paid downloads, or finished CMS modules, you can easily create your own visitor counter in relatively few steps. [...]  

Google Data Studio for visual data analyses

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualize sets of data. With Google Data Studio, you can summarize data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering. [...]  

DWH | What is a data warehouse?

More and more businesses are adopting dispositive data with the aim of making strategic decisions shaped by reports, prognoses, and patterns. The database is usually supplied by an information system that functions as a central data repository, separate from a data operating system. This is known as a data warehouse, or a DWH for short. A data warehouse is a modularly built system made up of various tools for data entry, data processing, and data retention. Our digital guide offers an insight into the structure of a typical DWH architecture, introduces you to commercial suppliers of established data warehouse systems, as well as showing you some open source alternatives. [...]  

Newsletter KPIs: indicators in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important? [...]  

Free Microsoft Excel alternatives

For many companies, spreadsheets are a part of day-to-day business: whether to compare costs, create diagrams, or plan financing and revenue streams, most tend to gravitate towards Microsoft Excel for their calculations. But is there any way around having to pay for this expensive product? We’ll show you 5 of the best alternatives to Microsoft Excel here. [...]  

How does tag management work?

What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimize your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using so-called tags. In order to implement the increasingly higher demands and complex tracking strategies required in the modern business environment, tag management systems have proved invaluable. [...]  

Finding the right Instagram strategy for your business

Finding success on Instagram — if unknown members of the public can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures. To gain many long-term followers and lots of interactions it takes hard work and planning. So if you want your corporate Instagram account to get off the ground, you need to start with the right content strategy. [...]  

Log analysis: User statistics from the server log

How many pages are accessed by a single user when they’re visiting your website? And which links or search queries did they use to lead them to you? To answer such questions, well-known web analysis tools like Google Analytics seem to be the only option. But the web server’s automatically generated log file also provides a solid foundation for user information. The following guide discusses the possibilities of log file analysis. [...]  

What is geo-targeting?

Geotargeting is a unique way of directly addressing a target group using its geographical information. Many websites and applications used on mobile devices use the device data in order to locate their users. Knowing an individual user’s location allows website owners and app providers to tailor their content and advertising directly to the user in his or her respective region. But geotargeting does have its limits, namely the choice of available localization methods and the possibility of anonymous surfing. [...]